20 个电商产品图 Prompt 精选:GPT Image 2 让产品摄影零成本起飞
用 AI 取代摄影棚,20 条实战 Prompt 带你从零搞定电商主图、详情页和广告海报。
20 个电商产品图 Prompt 精选:GPT Image 2 让产品摄影零成本起飞

用 AI 取代摄影棚,20 条实战 Prompt 带你从零搞定电商主图、详情页和广告海报。
做电商的朋友都知道,一套产品主图拍下来——场地、灯光、摄影师、后期修图——轻轻松松烧掉几千上万块。而 GPT Image 2 的出现,让「零成本高质感产品图」不再是幻想。它对材质细节、光影层次和商业构图的理解,已经足以生成直接可用的电商素材。这篇文章从开源项目 awesome-gpt-image-2-prompts 中精选了 20 个电商场景 Prompt,覆盖美妆、食品、数码、时尚等主流品类,帮你快速上手。
阅读提示:每条 Prompt 均保留英文原文,方便你直接复制使用。中文「拆解」部分帮你理解核心技巧,「适用」标签帮你快速匹配自己的品类需求。带有
{argument name="..." default="..."}的地方是可替换变量——把默认值换成你自己的产品信息即可。
场景一:奢华美妆与香水
美妆和香水是电商产品图中对「质感」要求最高的品类。光影、反射、材质纹理每一个环节都直接影响消费者的购买欲。以下 5 条 Prompt 覆盖了从经典棚拍到创意微缩场景,展示了 GPT Image 2 在高端美妆领域的表现力。

1.1 — 琥珀香水瓶:电影级灯光棚拍
作者:@Polanco_IA | 来源:ecommerce.md Case 113
A luxurious cinematic product photograph of a classic rectangular perfume bottle inspired by {argument name="brand label" default="N°5 CHANEL PARIS PARFUM"}, placed upright on a glossy black marble surface with white veining. The bottle is centered slightly to the right, made of clear faceted glass with a large transparent crystal stopper, filled with rich amber-gold perfume that glows from within. Tiny condensation droplets cover the glass, adding texture and realism. Dramatic warm lighting from the upper left creates golden highlights, deep reflections on the marble, and a soft luminous bloom in the background. Wisps of elegant smoke curl around the bottle on both sides, enhancing a moody high-end advertisement feel. Dark background, shallow depth of field, ultra-detailed studio product photography, luxury beauty campaign aesthetic, crisp focus on the bottle, realistic reflections, warm black-and-gold color palette. Add a small white {argument name="corner logo" default="Pollo.ai"} in the top-right corner. Square composition, premium commercial ad, photorealistic, high contrast, refined and sophisticated.
拆解:
- 用「cinematic product photograph」定调高端广告摄影风格,配合「dramatic warm lighting from the upper left」精确控制光源方向
- 「condensation droplets」和「wisps of elegant smoke」两个细节元素大幅提升真实感
- 「black marble surface with white veining」提供了奢华感的场景支撑,配合浅景深营造聚焦效果
适用:高端香水主图、化妆品广告海报、礼盒产品展示
1.2 — 洋甘菊护肤瓶:柔光治愈系棚拍
作者:@Strength04_X | 来源:ecommerce.md Case 114
A soft {argument name="bottle color" default="cream-colored"} bottle with a {argument name="pump color" default="pastel yellow"} pump stands on a matte podium, surrounded by silky foam and {argument name="flowers" default="chamomile blossoms"}. The background is a pale yellow gradient with subtle bubble details. The label emphasizes organic chamomile and calming care. Fresh chamomile flowers accentuate the gentle appeal.
拆解:
- 短小精悍的 Prompt 证明了「少即是多」——通过色调统一(cream + pastel yellow + pale yellow)自然营造和谐画面
- 「silky foam」和「bubble details」暗示产品质地,让消费者对使用体验产生联想
- 变量化设计使这条 Prompt 可以快速适配不同颜色和花卉主题
适用:护肤品主图、天然有机产品、母婴洗护品类
1.3 — 大理石梳妆台上的奢华香水广告
作者:@MiguelMaestroIA | 来源:ecommerce.md Case 118
A luxury e-commerce advertising photo of a premium perfume bottle on a polished gray-and-white marble vanity, shot in a warm cinematic studio style with soft golden lighting, shallow depth of field, and elegant reflections. The composition is square and high-end, with the perfume bottle centered slightly right of frame and promotional text on the left. The bottle is a tall sculpted hourglass-shaped glass flacon with smoky transparent gray glass fading darker at the base, a glossy gold spherical cap, a gold collar engraved with fine branding, and a large metallic gold interlocking monogram on the front. Keep the branding-inspired feel but do not add extra products. In the foreground left, include 1 cut-crystal bowl with a gold rim, partially cropped. In the background right, include 1 brushed gold cylindrical vase holding 1 bouquet of soft white flowers, blurred. Behind the bottle, add 1 black marble rectangular box with subtle white veining and gold trim. In the lower right foreground, include 1 draped piece of champagne-colored satin fabric, softly out of focus. The background should be dark, luxurious, and softly blurred, with rich brown-black tones and a vertical shadowed panel on the left to support typography. Add elegant serif headline text on the upper left reading {argument name="headline text" default="Premium Perfume,"} in large warm beige letters, with a smaller serif subheading beneath reading {argument name="tagline" default="Subtlety and Elegance"}, plus a thin short gold horizontal line below the subheading. Place a small white logo in the top-right corner reading {argument name="brand logo" default="Pollo.ai"}. Emphasize premium materials, realistic glass refraction, gold metallic highlights, luxury product photography, refined composition, soft bokeh, and upscale beauty-ad aesthetics.
拆解:
- 精确的道具清单(水晶碗、金色花瓶、缎面布料)构成完整的场景叙事,每件道具都有明确的位置和虚实关系
- 「smoky transparent gray glass fading darker at the base」这类渐变描述让 AI 准确理解材质过渡
- 内置文字排版指令(serif headline + subheading + gold line),一次生成即可得到可直接投放的广告图
适用:香水品牌广告、高端礼品电商主图、美妆详情页头图
1.4 — 微缩工地创意护肤广告
作者:@Strength04_X | 来源:ecommerce.md Case 151
A hyper-realistic miniature diorama product advertisement featuring an oversized luxury skincare pump bottle labeled "LUXEVEIL Skin Science – Radiance Nourishing Body Lotion" in cream/beige with a polished gold pump top, placed on a circular platform. Tiny figurine construction workers dressed in yellow coveralls and white hard hats swarm around the bottle climbing scaffolding, painting the bottle with rollers, operating a tower crane, working near industrial tanks and pipework, and unloading a miniature flatbed truck. The scene includes metal scaffolding structures, industrial silos, orange traffic cones, wooden barricades, and storage barrels. The overall color palette is warm beige, cream, gold, and mustard yellow. Studio photography style with soft diffused lighting, no shadows, clean beige background. The concept metaphorically shows workers "crafting" or "building" the perfect lotion. Tilt-shift miniature aesthetic, ultra-detailed, commercial product photography, 8K resolution, photorealistic CGI render.
拆解:
- 「微缩工地」创意概念将产品制造过程可视化,用隐喻手法传递「精心打造」的品牌故事
- Tilt-shift 移轴摄影风格 + 微缩人偶,让画面既有趣味性又保持了商业质感
- 统一的暖色系(cream、gold、mustard yellow)确保产品仍然是视觉焦点
适用:护肤品创意广告、社交媒体传播素材、品牌故事可视化
1.5 — 彩妆海报:风格参考法
作者:@Adam38363368936 | 来源:ecommerce.md Case 157
An image in a {argument name="reference style" default="similar style"}, a product image for {argument name="product" default="lipstick"}, requiring color coordination and a grand aesthetic in a {argument name="style" default="poster style"}, with language changed to Simplified Chinese.
拆解:
- 极简 Prompt 的典型范例——依靠「reference style」引导 AI 参考已有风格,减少冗长描述
- 「color coordination and a grand aesthetic」用最少文字定义了高级感的核心需求
- 适合搭配参考图片使用,让 AI 在理解风格后自由发挥细节
适用:口红/彩妆主图快速生成、风格迁移实验、批量产品图生产
场景二:时尚与生活方式
时尚品类的产品图讲究的是「氛围感」——不只是拍产品,更是在卖一种生活方式。以下 3 条 Prompt 分别展示了编辑级生活场景、环保品牌叙事和超现实时尚大片的写法。

2.1 — 毛绒乐福鞋:编辑级生活场景
作者:@dynamicwangs | 来源:ecommerce.md Case 117
A warm, editorial-style lifestyle product photo shot indoors from a low close-up angle, focused on a woman's lower legs and feet as she tries on 1 pair of black leather backless loafers with tan faux-fur lining. One loafer is worn on the right foot and the left foot is bare, hovering just above the textured cream shag rug, while the second matching loafer lies on the rug in the lower left foreground. The shoes have smooth black leather uppers, a rounded almond toe, open mule-style heel, plush brown fur spilling out around the opening, and a small polished gold horsebit hardware detail across the vamp. The model wears cropped medium-blue denim jeans with a raw frayed hem. The setting is a cozy minimalist interior with a cream rug featuring 2 thin irregular black lines, a neutral wall, and a leaning rectangular mirror with a medium wood frame in the upper right background, softly reflecting the rug and part of the scene. Use soft natural window light, shallow depth of field, subtle film grain, realistic skin texture, muted beige and black palette, relaxed candid composition, premium fashion catalog mood, high detail, photorealistic.
拆解:
- 「low close-up angle」加「one loafer worn, one lying on rug」构造了极具真实感的「试穿瞬间」叙事
- 对鞋子材质的逐层描述(leather uppers → almond toe → fur lining → gold horsebit)让 AI 精确还原每个设计细节
- 「subtle film grain」和「muted palette」赋予画面杂志质感,区别于普通白底产品图
适用:鞋类电商主图、时尚品牌 Lookbook、生活方式类详情页
2.2 — 环保 T 恤:可种植吊牌广告
作者:@Diplomeme | 来源:ecommerce.md Case 156
A premium eco-conscious fashion advertisement, shot as a refined editorial product photo. A single off-white or natural cream crew-neck T-shirt hangs on a smooth wooden hanger with a black metal hook, placed against a lush wall of dense green leaves and climbing vines. The hanger has a small minimalist brand monogram engraved near the neck. The shirt is shown from the upper torso down to part of the hem, slightly angled, with soft natural folds and high-quality cotton texture. Printed inside the collar is a minimalist brand mark and the text "JUGGERKNOT ORIGINALS". Hanging from the neckline is 1 rectangular recycled-paper seed tag tied with rustic brown twine; the tag reads "Tulsi" and "Plantable Seed Tag" with a tiny sprouting seed detail near the bottom. From the tag, 1 real tulsi plant stem grows upward across the front of the shirt, with several fresh green leaves, visually demonstrating that the tag is plantable. Add a small fine-label annotation near the tag reading "TULSI PLANTABLE SEED TAG". On the right side, large elegant white serif typography says {argument name="headline text" default="Plant it."}. Beneath it, place 3 stacked lines of narrow uppercase sans-serif copy: "WEAR IT.", "PLANT IT.", and "GROW WITH IT.". At the lower left, add the brand name in spaced uppercase serif text: {argument name="brand name" default="JUGGERKNOT ORIGINALS"}, with a thin horizontal line above it. At the lower right, add 3 lines of small uppercase sans-serif text: "FSC® CERTIFIED PACKAGING.", "ZERO SYNTHETIC FIBRE", and "BACKED BY ZERODHA.". Use soft diffused daylight, shallow depth of field, moody green-and-cream color grading, luxury sustainable-brand aesthetics, clean composition, vertical poster layout, subtle shadows, and a calm organic atmosphere. Keep the design minimal, premium, and photorealistic, with the shirt occupying the left half and the typography balanced on the right.
拆解:
- 「可种植吊牌长出真实植物」的创意概念将品牌环保理念视觉化,极具传播力
- 左产品右文案的经典广告构图在 Prompt 中被明确指定,确保输出即是成品
- 多层文字系统(大标题 + 副标题 + 品牌名 + 认证信息)让一张图承载完整品牌信息
适用:环保品牌广告、服装电商主图、品牌故事海报
2.3 — Crocs 超现实时尚大片
作者:@SPEEDAI07 | 来源:ecommerce.md Case 159
A high-end studio advertising poster for {argument name="brand name" default="crocs"}, in a monochrome pastel blue and white color palette, with a glossy reflective floor and a soft sky-blue backdrop. The background is dominated by the word {argument name="headline text" default="CROCS"} in gigantic bold white condensed sans-serif letters spanning nearly the full height of the image. In the top-right corner, add small white text reading "Designed with ChatGPT". Feature 3 adult women with shoulder-length wavy light brown to dark blonde hair, all wearing loose oversized white long-sleeve tops and flowing white wide-leg pants, styled as minimalist fashion models with relaxed neutral expressions. Their faces are intentionally obscured or blurred. One model reclines against an enormous upright white clog shoe on the left side, one model sits casually on top of a giant white clog on the upper right, and one model lounges on the floor at the lower right, leaning back on one arm while seated partly on a glossy blue sphere. Include 2 oversized white clog shoes as hero props: one standing vertically on the left showing the sole and side profile, and one angled on blue crystalline blocks at center-right showing the upper and toe box. Both clogs are classic foam slip-on style with perforation holes, chunky tread, heel straps, and circular logo rivets. The center-right clog is decorated with exactly 8 visible charms pinned to the upper: a blue-green iridescent round charm, a white daisy with yellow center, a black-and-white round emblem near the strap, a small "CROCS" word charm, a dark flower, a peace-hand sign, an orange smiley face, a white cloud, and an orange flower. Scatter exactly 7 glossy floating or grounded blue spheres of varying sizes around the set: one large sphere behind the left model, one medium sphere floating near center, one medium sphere at bottom left foreground, one medium sphere used as a seat under the lower-right model, one small sphere near the upper left, and 2 additional blue spheres integrated into the composition. Add translucent sculptural gel-like forms at the far left and far right edges, plus angular blue crystal-like rocks beneath the right shoe. At the bottom center, place white promotional copy in a clean sans-serif font: {argument name="tagline line 1" default="Made for comfort, worn for confidence."} on the first line and {argument name="tagline line 2" default="Because life feels better when your feet stop complaining."} on the second line. Beneath that, show 4 minimalist feature icons with labels in white: "ICONIC COMFORT", "LIGHTWEIGHT", "EASY TO CLEAN", and "UNIQUELY YOU". Place the {argument name="logo text" default="crocs"} logo in bold lowercase white at the bottom center with a small trademark symbol. The overall style should feel like a premium surreal fashion campaign, clean editorial lighting, soft shadows, glossy textures, airy composition, and modern lifestyle product advertising.
拆解:
- 超大尺寸产品 + 真人模特的超现实构图,打破常规产品图的「合理比例」,制造强烈视觉冲击
- 对每个装饰配件(8 个鞋花)和场景道具(7 个蓝色球体)的精确计数,展示了 GPT Image 2 对复杂场景的控制力
- 统一的粉蓝白色系贯穿全图,从背景到道具到服装形成完整的品牌视觉语言
适用:鞋类品牌广告大片、社交媒体传播素材、品牌视觉升级
场景三:食品与饮料
食品摄影的核心是「食欲感」——让人隔着屏幕都想咬一口。以下 5 条 Prompt 涵盖了饮料海报、谷物冲饮详情页、极简食品广告和高端食物摄影模板。

3.1 — 热带柑橘汽水:夏日广告海报
作者:@edimakorfr | 来源:ecommerce.md Case 115
Create a vibrant tropical commercial poster for a citrus soda bottle, in a bright summer advertising style. Show a single large plastic bottle of {argument name="product name" default="Soda"} centered slightly to the right, tilted a little left, with a yellow cap and transparent bottle covered in cold condensation droplets, filled with glowing golden-orange soda. The label should feature sliced oranges and citrus artwork with the brand text "{argument name="product name" default="Soda"}", the phrase "aux agrumes d'été", and a small green "500 ml" mark. Use a sunny beach background with vivid blue sky, turquoise ocean, soft clouds, and blurred tropical palm leaves entering from the upper right corner. Add dramatic water splashes around the base of the bottle, scattered clear ice cubes, and 5 visible citrus pieces in the foreground: 2 orange wedges, 1 lime half, 1 grapefruit half, and 1 partial orange slice at the far right edge. Place large French promotional text on the left: a huge white headline "{argument name="headline text" default="Soda"}" with a small splash accent above it, then yellow script text "aux agrumes d'été" underneath. Add a yellow paint-stroke badge at mid-left with the text "LA FRAÎCHEUR QUI PÉTILLE !". Add a vertical feature list on the lower left with 3 round icons and French captions: "SAVEURS NATURELLES", "SANS COLORANTS ARTIFICIELS", and "EXTRA RAFRAÎCHISSANT". Add a green brushstroke banner at the bottom left reading "FORMAT PRATIQUE 500 ml". Add a round beige eco-style seal at the bottom right with green outline and leaf motif, containing the text "{argument name="seal text" default="PLAISIR FRUITÉ À CHAQUE GORGÉE"}". Lighting should be glossy and high-energy with strong sun flare from the upper left, saturated citrus colors, crisp packaging detail, realistic droplets, and polished supermarket-ad realism.
拆解:
- 这是一条「全要素」广告海报 Prompt,从产品到背景到文案排版一次性生成完整视觉
- 「cold condensation droplets」+「water splashes」+「ice cubes」三重清凉元素叠加,强化夏日感
- 对水果切片数量的精确指定(2 orange wedges, 1 lime half...)体现了对构图平衡的细致考量
适用:饮料广告海报、超市促销素材、夏季营销活动物料
3.2 — 五谷磨房:全套电商详情页
作者:@WooGabriel76263 | 来源:ecommerce.md Case 154
{"type":"Chinese e-commerce product marketing board","product":{"category":"instant grain powder drink","brand":"五谷磨房","name":"核桃芝麻黑豆粉","packaging":"matte black retail box with gold Chinese typography and a large swirling bowl graphic on the front, plus individual black sachets inside","net weight":"320g (32g×10袋)"},"style":{"overall":"premium dark food advertising layout","color palette":["black","deep brown","warm gold","beige","walnut brown"],"lighting":"dramatic studio lighting with glossy highlights and warm rim light","mood":"luxurious, nourishing, healthy, appetizing"},"layout":{"format":"single tall composite board divided into 5 major sections plus a bottom storyboard table","sections":[{"title":"主图/Main image","position":"top-left","count":8,"labels":["五谷磨房","核桃芝麻黑豆粉","32g×10袋 独立包装","五黑谷物","香浓醇厚","独立小袋","即冲即饮","product box and drink cup"]},{"title":"详情页/Details page","position":"top-right","count":5,"labels":["黑芝麻","黑豆","黑米","核桃","谷物粉"]},{"title":"香浓细腻 顺滑好喝","position":"mid-right","count":4,"labels":["一冲即饮 营养美味","粉质细腻 Fine powder","浓香醇厚 Rich & Smooth","营养代餐 Nutritious"]},{"title":"冲泡方式 HOW TO MAKE","position":"mid-left lower","count":3,"labels":["1 倒入一袋粉(32g)","2 加入200ml 热水或牛奶","3 搅拌均匀 即可享用"]},{"title":"一杯好谷物 轻松好生活","position":"lower-left","count":4,"labels":["元气早餐","办公室下午茶","健身代餐","睡前暖饮"]},{"title":"独立小袋 随身携带","position":"lower-right","count":3,"labels":["独立小袋 便携卫生","锁住新鲜 防潮防氧化","1袋1杯 精准份量"]},{"title":"视频推广广告 seedance 2.0 视频提示词 + 分镜头脚本","position":"bottom full width","count":7,"labels":["镜头1 开场-产品展示","镜头2 食材特写","镜头3 倒粉入杯","镜头4 冲泡搅拌","镜头5 饮用场景","镜头6 产品卖点","镜头7 结尾口号"]}],"grid":"top area split into left main image and right detail page; middle area split into preparation guide and feature panel; lower area split into lifestyle scenarios and sachet carry section; bottom is a full-width tabular storyboard"},"scene_elements":{"ingredients":[{"name":"black sesame","form":"small black seeds in a round bowl"},{"name":"black beans","form":"glossy whole beans in a round bowl"},{"name":"black rice","form":"dark long grains in a round bowl"},{"name":"walnuts","form":"walnut halves in a round bowl"},{"name":"grain powder","form":"light beige powder in a round bowl"}],"serving":{"drink":"thick gray-brown sesame walnut bean beverage with smooth surface swirl","cup":"transparent glass cup with handle","utensil":"metal spoon stirring or resting inside drink"},"supporting props":["walnuts on table","scattered black beans","grain stalks or wheat stems","dark tabletop","ingredient bowls","open package showing 5 visible sachets"]},"text_treatment":{"headline_font":"bold elegant Chinese display type in metallic gold","body_font":"clean sans serif Chinese with occasional English subtitles","accent":"thin gold divider lines and circular ingredient frames"},"camera_and_composition":{"product_shots":"front-facing hero box, angled sachet display box, close-up beverage macro","food_photography":"high-detail commercial food styling, shallow depth of field, crisp texture emphasis","aspect_ratio":"portrait, approximately 9:16"},"quality":"ultra-detailed commercial design mockup, polished e-commerce key visual plus details page plus ad storyboard, 4K"}
拆解:
- JSON 结构化 Prompt 的巅峰之作——用数据结构替代自然语言,精确控制复杂的多板块布局
- 一条 Prompt 同时生成主图、详情页、冲泡教程、场景图和视频分镜脚本,效率极高
- 中英双语标注 + 精确的食材道具清单,让 AI 既理解构图又能准确渲染每个细节
适用:食品电商全套详情页、一站式产品视觉方案、中式食品品牌营销
3.3 — 极简炸鸡桶:Apple 风格产品广告
作者:@Strength04_X | 来源:ecommerce.md Case 158
A minimalist product advertisement with a {argument name="product" default="fried chicken bucket"} placed on a clean white podium.
Background: soft gradient ({argument name="background gradient" default="light cream to white"}), clean studio.
Lighting: soft diffused, premium Apple-style.
Typography (center): "{argument name="headline" default="PURE CRUNCH"}"
Small text below: "Nothing extra. Just perfection."
Style: ultra clean, editorial minimal, high-end branding, 8K.
拆解:
- 用「Apple-style」一词精准锚定极简高端美学,省去大量描述性文字
- 结构化的分段写法(Background / Lighting / Typography / Style)让 Prompt 清晰易读也便于修改
- 万能模板——把「fried chicken bucket」换成任何产品都能立刻使用
适用:任何品类的极简风主图、品牌升级视觉、社交媒体内容
3.4 — 高端食物摄影通用模板
作者:@PrometheanAIX | 来源:ecommerce.md Case 162
Create a square [ASPECT RATIO] premium food photography image of a steaming [FOOD] served in a dark black stone bowl or cast-iron skillet on a wooden board. The dish should look hot, glossy, spicy, and freshly served, with bite-sized pieces of browned protein, dried red chilies, green scallions, white onion, garlic, chili flakes, and visible Sichuan peppercorns coated in a deep red, oily Szechuan sauce. Use a slightly elevated close-up camera angle with shallow depth of field. Make the food the clear hero of the image, centered and richly detailed. Add visible steam rising naturally from the dish. Surround the bowl with subtle restaurant-style props like a dark red tray, scattered dried chilies, peppercorns, a small sauce bowl, or a blurred teapot in the background. Lighting should feel warm, moody, and editorial, like a high-end restaurant food shoot. Emphasize realistic textures and keep the image appetizing, realistic, cinematic, and polished. Avoid text, logos, hands, people, utensils covering the food, cartoon styling, fake plastic textures, excessive symmetry, or an overly clean stock-photo look.
拆解:
- 明确的「负面指令」列表(Avoid text, logos, hands...)有效防止 AI 加入不需要的干扰元素
- 「like a high-end restaurant food shoot」用场景类比帮助 AI 理解整体调性
- 对蒸汽、油光、食材颗粒的强调直击食物摄影「食欲感」的核心
适用:餐饮品牌产品图、外卖平台主图、美食社交媒体内容
3.5 — 汉堡主图 + 九宫格广告分镜
作者:@Gdgtify | 来源:ecommerce.md Case 163
Prompt 1: Create a cinematic hero image of a gourmet cheeseburger on a dark stone surface with glossy brioche bun, melted cheese, crisp lettuce, tomato, grilled patty, sauce, realistic texture, appetizing steam, warm side light, shallow depth of field, premium food commercial style, no text/logos/watermark.
Prompt 2: Create a 9-cell hybrid keyframe-to-transition storyboard sheet for a 15-second gourmet burger ad, moving from empty surface to ingredient assembly to final macro hero shot. Use large S cells and smaller T cells, motion arrows, ghosted ingredient positions, steam, sauce trails, and camera push-in icons. Style: premium food commercial, warm lighting, rich texture, appetizing, cinematic, minimal labels only. No logos, no watermark.
拆解:
- 双 Prompt 组合拳:Prompt 1 生成产品主图,Prompt 2 生成配套的广告分镜脚本
- 分镜 Prompt 中的「motion arrows」「ghosted ingredient positions」「camera push-in icons」等专业术语让 AI 理解动态叙事
- 从静态主图到动态分镜的一体化方案,为后续视频制作提供完整视觉参考
适用:餐饮品牌广告策划、食品短视频分镜、产品图 + 视频配套方案
场景四:数码科技与工业设计
科技产品的电商图需要展现「精密感」和「未来感」。以下 4 条 Prompt 覆盖了主板棚拍、耳机模板、产品信息图和工业设计展板。

4.1 — 工业设计展示板:多角度产品呈现
作者:@ShamsAmin56 | 来源:ecommerce.md Case 116
Core Subject: [{argument name="reference" default="use the uploaded image"}, keep the details, typography and structure locked 100%]
Layout & Composition: A {argument name="presentation type" default="professional industrial design presentation sheet"}. The image should be organized into a clean grid system.
Top Row: A 3x3 layout showing top-down flat lay views and close-up macro details of materials.
Middle Section: Three hero shots of the product standing upright in different color ways (Matte Black, Arctic White, and accented variants). The products should be slightly tilted to show depth and form.
Bottom Section: A dynamic "floating" composition featuring two products overlapping at opposing angles to showcase the front and side profiles simultaneously.
Environment & Lighting: Set against a minimalist, neutral studio gray background. Soft top-down lighting with realistic contact shadows. High-end product photography aesthetic.
Style & Finish: Matte textures, clean silhouettes, and sharp edges. Leave designated blank areas on the product surfaces for "Placeholder Branding" and "Graphic Mockups." 4k resolution, Unreal Engine 5 render style, hyper-realistic, clean aesthetic.
拆解:
- 分区布局指令(Top Row / Middle Section / Bottom Section)让 AI 在一张图中呈现产品的全方位视角
- 「Placeholder Branding」和「Graphic Mockups」的留白设计,考虑了后续品牌落地需求
- 引用 Unreal Engine 5 渲染风格,将工业设计展板的质感拉到三维可视化级别
适用:产品设计提案、工业设计展板、多 SKU 产品展示
4.2 — 游戏主板:暗调科技棚拍
作者:@rojassartorio | 来源:ecommerce.md Case 153
A high-end enthusiast ATX gaming motherboard product photo on a dark studio background, shown in a three-quarter top-down perspective angled from the lower left toward the upper right. The board is mostly matte black and gunmetal with sharp geometric armor plates, brushed metal textures, and subtle RGB edge lighting in blue, purple, and magenta. Feature an exposed modern Intel-style CPU socket near the upper center, 4 black DIMM memory slots on the right, large VRM heatsinks across the top and upper left, and multiple reinforced PCIe slots in the lower half. Include 3 major branded heatsink zones: a tall rear I/O shroud at upper left with an illuminated RGB eye logo and the text "MAXIMUS HERO", a left-side chipset/slot armor piece with the text "SUPREMEFX", and a large angular lower-right chipset cover with a silver ROG-style emblem plus a lower strip that reads "FOR THOSE WHO DARE". Show detailed capacitors, headers, power connectors, debug display reading "88" at the top right, and a small round start button nearby. Ultra-detailed commercial product photography, crisp focus across the board, realistic reflections on metal, premium luxury tech aesthetic, dramatic low-key lighting, clean black seamless backdrop, no cables, no CPU, no RAM, no other objects.
拆解:
- 对主板每个区域的精确布局描述(CPU socket 位置、内存槽数量、散热器区域)展示了 GPT Image 2 处理复杂硬件细节的能力
- RGB 灯光指令(blue, purple, magenta)配合「dramatic low-key lighting」营造游戏硬件特有的炫酷氛围
- 「no cables, no CPU, no RAM」等排除指令确保画面干净聚焦
适用:电脑硬件电商主图、数码产品详情页、科技品牌广告
4.3 — 耳机信息图:人物 + 产品组合
作者:@SPEEDAI07 | 来源:ecommerce.md Case 155
High-impact e-commerce infographic for "{argument name="product" default="Apple Pods Pro 3"}" wireless earbuds.
Foreground: An extreme close-up of a hand holding an open glossy white wireless earbud charging case toward the camera. Inside the case are two sleek white earbuds with black speaker accents. A small glowing green LED indicator is visible on the front of the case. The hand and case have slight macro-lens depth blur for realism.
Mid-ground: A {argument name="model" default="confident young woman"} with tan skin, brown eyes, and dark hair tied in a messy bun. She has natural makeup with a dewy glow. She is wearing a plain {argument name="clothing" default="yellow athletic t-shirt"} (no logos). One white earbud is in her ear. She is looking directly at the camera with a subtle, confident expression.
Background: Clean soft gray gradient studio backdrop with shallow depth of field. Diagonal rainbow prism lens flares and soft light leaks across the scene. Several blurred floating white earbuds in the background for depth and motion.
Lighting: Soft professional studio lighting with glossy highlights on the product, subtle rim light on the model, high dynamic range.
Typography (modern sans-serif, white):
Top center (behind model): Large bold text "AIRPODS"
Top right: "Apple Pods Pro 3"
Mid-left: "Premium sound and noise cancellation"
Mid-right: Large bold "30" with "hours of battery life"
Bottom-right: Large bold "1" with "year warranty"
Style: Ultra-realistic, commercial product photography, 8k resolution, sharp focus on product case, shallow depth of field, vibrant yet clean color palette, premium advertising aesthetic.
拆解:
- 前中后三层构图(产品特写 → 模特 → 背景)创造丰富的空间层次
- 文字排版指令精确到位置和字号大小关系,生成即可用的信息图
- 「prism lens flares」和「floating earbuds in background」增加画面动感和科技感
适用:数码产品电商主图、产品信息图、广告投放素材
4.4 — 高端产品棚拍通用模板
作者:@PrometheanAIX | 来源:ecommerce.md Case 161
Create a premium product studio image of a [PRODUCT] for [BRAND], designed in line with [BRAND REFERENCE]. Show the [PRODUCT] floating against a clean light gray to soft white gradient background with a minimal high-end tech aesthetic. The [PRODUCT] should feel sleek, modern, refined, and premium, with subtle illuminated accents in [LIGHTING COLOR]. Use a three-quarter front angle so both earcups are visible, with detailed industrial design elements. Include the [BRAND] name cleanly on the product. Lighting should be soft, controlled, and editorial, with crisp highlights, soft shadows, and a subtle colored rim light or glow in [LIGHTING COLOR]. Emphasize material realism and clean geometric forms. Keep the background uncluttered and minimal. No extra props, no people, no text overlays, no packaging, and no distracting elements. Focus entirely on the [PRODUCT] as the hero product.
拆解:
- 方括号占位符([PRODUCT]、[BRAND]、[LIGHTING COLOR])的模板化设计,让一条 Prompt 适用于无数产品
- 「floating against a clean gradient background」是科技产品图的经典构图,简洁有力
- 大量排除指令(No extra props, no people, no text overlays...)确保画面绝对干净
适用:任何科技产品棚拍主图、品牌产品页视觉、产品发布素材
场景五:创意进阶与全流程方案
以下 3 条 Prompt 跳出了「拍一张产品图」的框架,展示了 GPT Image 2 在文化艺术产品、视频分镜脚本和直播间 UI 模拟等进阶场景中的潜力。

5.1 — 千里江山图丝巾与粉彩瓷瓶
作者:@songguoxiansen | 来源:ecommerce.md Case 152
A scarf inspired by 'A Thousand Li of Rivers and Mountains', surrounded by Wang Ximeng's blue-green landscape, with a silky texture and soft lighting.
A famille rose porcelain vase featuring Lady Yang Guifei enjoying flowers, with peony and butterfly patterns in the style of imperial kilns.
拆解:
- 极短的 Prompt 通过引用具体的艺术作品(千里江山图、粉彩瓷)让 AI 调用其内置的文化知识
- 两段独立描述可分别生成丝巾和瓷瓶两个产品,也可以组合成一张文化产品系列图
- 「silky texture」和「imperial kilns」用最少文字精确传达了材质和工艺等级
适用:文创产品电商图、传统文化衍生品、艺术品电商
5.2 — 九宫格产品 TVC 分镜脚本
作者:@Magncsans | 来源:ecommerce.md Case 160
Using the provided reference image, transform the single casual product photo into a polished e-commerce TVC storyboard board for a {argument name="video duration" default="15-second"} ad in a {argument name="aspect ratio" default="9:16"} vertical format, presented as a 9-panel grid. Keep the same blue-and-white ceramic ashtray as the product base, but restage it across cinematic advertising shots with warm premium lighting, shallow depth of field, and a refined lifestyle desktop environment. Add a dark storyboard layout with Chinese titles and timing for each panel. Include exactly 9 scenes: 1) environment-establishing wide shot with desk, books, window, and the product placed in context; 2) hero product medium shot on the table; 3) extreme close-up of the blue floral craftsmanship pattern; 4) use case showing a hand placing a cigarette into the ashtray with visible smoke; 5) top-down capacity display showing multiple cigarette butts inside; 6) cleaning scene under running water in a sink with a hand holding the product; 7) bottom-detail close-up showing the underside and anti-slip pads; 8) mood/lifestyle scene at night with the product on a desk, smoke rising, and ambient lamp light; 9) brand closing frame with the product as the hero plus Chinese marketing text. Add the overall header text "产品TVC分镜脚本(15秒 / 9:16竖屏 / 9宫格)" and a product subtitle naming it {argument name="product name" default="青花瓷烟灰缸"}. Give each of the 9 panels a Chinese scene title and timestamp, plus small descriptive Chinese copy beneath each image in the style of a professional commercial shot list. Use premium, realistic commercial photography throughout, consistent product identity, elegant Chinese aesthetic, and a clean high-end storyboard presentation.
拆解:
- 从一张随手拍照片生成专业级 TVC 分镜板,这是 GPT Image 2 最具颠覆性的应用之一
- 9 个镜头各有明确的景别和内容要求(全景 → 中景 → 特写 → 使用场景 → 清洁 → 品牌收尾),构成完整的广告叙事
- 内置中文标题和时间轴标注,输出即是可交给制作团队执行的分镜文档
适用:产品视频策划、电商短视频分镜、广告创意提案
5.3 — 电商直播间 UI 模拟
作者:@sjbbxhz | 来源:ecommerce.md Case 89
{
"type": "live stream UI mockup",
"subject": {
"description": "portrait of {argument name=\"host name\" default=\"Elon Musk\"}, smiling, wearing a black t-shirt with a white technical schematic graphic",
"background": "left side shows a screen with '{argument name=\"left background logo\" default=\"SPACEX\"}' text, right side shows a red '{argument name=\"right background logo\" default=\"Tesla T logo\"}' and a dark car"
},
"ui_overlay": {
"top_header": {
"host_info": "avatar, name '{argument name=\"host name\" default=\"Elon Musk\"}', subtext '55.6万本场点赞', red '关注' button",
"rank_badge": "gold coin icon with '全站第1名'",
"viewer_stats": "3 top viewer avatars with '12.3w', '8.6w', '5.7w', total '68.7万', 'X' close button",
"right_links": "'更多直播 >', '礼物展馆 0/24' with blue '经典' tag"
},
"mid_left_gifts": {
"count": 2,
"items": [
"avatar '科技爱好者', '送小心心', heart icon x 1314",
"avatar '星辰大海', '送火箭', rocket icon x 666"
]
},
"bottom_left_chat": {
"system_message": "level 37 badge '宇宙漫游者 加入了直播间'",
"message_count": 7,
"messages": [
"小火箭: 马斯克!未来可期!🚀",
"future: 特斯拉Model 2什么时候出?",
"星空梦想家: SpaceX今年能上火星吗?",
"AI探索者: Neuralink进展如何?",
"帅气的网友: 马总好!",
"Mars: 第一次来你的直播,超激动!",
"用户123: 讲讲AI吧,会取代人类吗?"
]
},
"bottom_right_product_card": {
"hot_tag": "orange '热卖 x 1888'",
"image": "Tesla Cybertruck",
"title": "{argument name=\"product name\" default=\"特斯拉Cybertruck 电动皮卡\"}",
"price": "{argument name=\"product price\" default=\"¥ 1,618,000\"}",
"button": "red '抢' button",
"floating_animation": "translucent hearts floating up the right edge"
},
"bottom_bar": {
"input_field": "'说点什么...'",
"icons": ["smiley face", "three dots", "shopping cart", "gift box", "share"]
}
}
}
拆解:
- JSON 结构化 Prompt 让 AI 像「填表」一样精确地生成复杂的 UI 界面
- 从主播头像到弹幕内容到商品卡片,每个 UI 元素都有明确定义,生成的效果高度可控
- 可以快速替换主播、产品和价格等变量,批量生成不同直播间的预览效果图
适用:直播间视觉方案预览、电商直播提案、社交电商营销素材
电商产品图 Prompt 万能模板
把以下模板中的方括号内容替换成你自己的产品信息,即可快速生成高质量电商图。
模板一:经典棚拍主图
A premium product photograph of [产品名称] on a [表面材质,如 glossy marble / matte wood] surface. Shot in a [风格,如 warm cinematic / cool minimalist] studio style with [光源方向,如 soft golden lighting from the upper left]. Shallow depth of field, [色调,如 warm black-and-gold / cool blue-white] color palette. Ultra-detailed, photorealistic, commercial product photography, 8K.
模板二:生活场景图
A lifestyle product photo of [产品名称] in a [场景,如 cozy bedroom / modern kitchen / sunny outdoor café]. A [人物描述] is [使用动作,如 holding / wearing / using] the product. Shot from a [角度,如 low close-up / slightly elevated] angle. Soft natural light, shallow depth of field, [胶片质感,如 subtle film grain], editorial fashion catalog mood, photorealistic.
模板三:食品特写
A premium food photography image of [食品名称] served in a [容器,如 dark stone bowl / white ceramic plate] on a [表面,如 wooden board / marble counter]. The dish should look [质感关键词,如 hot, glossy, freshly served]. Add visible steam rising naturally. [光线,如 Warm moody editorial lighting]. Shallow depth of field, appetizing, cinematic, no text or logos.
模板四:信息图海报
A high-impact e-commerce infographic for [产品名称]. Center the product [位置描述]. Background: [背景描述]. Typography (modern sans-serif, [颜色]): Top: "[品牌名]", Mid-left: "[核心卖点]", Mid-right: "[数据亮点]", Bottom: "[行动号召]". Style: ultra-realistic, commercial photography, 8K, premium advertising aesthetic.
核心技巧总结
| 技巧 | 说明 | 示例 |
|---|---|---|
| 精确光源控制 | 明确指定光线方向、类型和色温,是高级感的基础 | dramatic warm lighting from the upper left |
| 材质叠加描述 | 逐层描述材质细节,让 AI 准确理解产品质感 | clear faceted glass → crystal stopper → amber-gold perfume → condensation droplets |
| 负面指令清单 | 用 Avoid/No 列表排除不需要的元素,防止画面失控 | no text, no logos, no hands, no cartoon styling |
| 结构化分段 | 将 Prompt 按 Background / Lighting / Typography / Style 分段,提高可读性和可修改性 | Case 158 的分段写法 |
| JSON 结构化 | 对于复杂多板块布局,用 JSON 格式精确控制每个区域的内容 | Case 154 和 Case 89 |
| 场景类比锚定 | 用一个已知风格作为锚点,快速传达整体调性 | premium Apple-style / like a high-end restaurant food shoot |
结语
这 20 条 Prompt 只是 GPT Image 2 在电商领域的冰山一角。从极简三句话到结构化 JSON,从单品棚拍到全套详情页,不同复杂度的 Prompt 都能产出惊人的效果。关键不在于 Prompt 写得多长,而在于你是否精准地告诉了 AI 三件事:产品长什么样、放在什么环境里、用什么风格拍。
掌握这些模板和技巧后,下次上新产品时不妨先用 AI 出几版效果图,再决定是否需要真正的摄影棚。说不定,AI 生成的那张反而点击率更高。
本文 Prompt 来源:awesome-gpt-image-2-prompts 开源项目,感谢所有贡献者的分享。
Written with pixocto · Images generated by GPT Image 2