19 个广告创意 Prompt 精选:GPT Image 2 让品牌视觉一键生成
从品牌 VI 到奢侈品大片,从外卖传单到科技海报——一句 Prompt 就是一整个广告团队。
19 个广告创意 Prompt 精选:GPT Image 2 让品牌视觉一键生成

从品牌 VI 到奢侈品大片,从外卖传单到科技海报——一句 Prompt 就是一整个广告团队。
还在为广告视觉发愁?找摄影师、修图师、排版设计师,一个项目下来预算和时间都花得心疼。GPT Image 2 正在改变这一切——它对文字排版的精准控制、对复杂构图的理解能力、以及堪比商业摄影的画面质感,让广告创意从"想到"到"看到"的距离缩短到了一条 Prompt。我们从开源项目 awesome-gpt-image-2-prompts 中精选了 19 个广告创意案例,涵盖品牌设计、时尚大片、食品包装、科技产品等多个场景,带你看看 AI 广告的天花板到底在哪里。
阅读提示:每个案例的 Prompt 均保留原文(英文 / 日文),不做翻译,方便你直接复制使用。中文「拆解」部分会帮你理解核心技巧,「适用」部分则告诉你可以迁移到哪些场景。
场景一:品牌视觉与 IP 设计
品牌视觉是广告的基石。传统上,一套完整的品牌 VI 需要设计师数周的工作量——从 Logo 设计到周边商品、从色彩系统到社交媒体模板。而下面这三个 Prompt 展示了如何用结构化 JSON 一次性生成从角色设定到衍生商品的完整品牌体系。

1.1 — 动漫角色品牌全套物料
作者:@chi_vc_ | 来源:ad-creative.md Case 112
{
"type": "brand identity and merchandise design board",
"theme": {
"color_palette": "{argument name=\"theme color\" default=\"pastel pink\"} and white",
"motif": "{argument name=\"motif\" default=\"cherry blossoms\"} and pink hearts"
},
"character": {
"description": "anime girl with short brown bob hair, pink eyes, wearing a white hoodie, gentle smile"
},
"branding": {
"main_logo": "{argument name=\"character name\" default=\"癒音ちー\"}",
"sub_logo": "{argument name=\"character subtext\" default=\"ゆおんちー\"}"
},
"layout": {
"sections": [
{
"type": "header banner",
"position": "top",
"elements": ["large main logo", "sub logo", "cherry blossom graphics", "character portrait on the right"]
},
{
"type": "product packaging",
"position": "middle left",
"elements": ["1 square box with heart-shaped transparent window showing pink heart candies", "character illustration on box", "2 individual candy wrappers", "5 scattered heart candies"]
},
{
"type": "promotional poster",
"position": "middle right",
"elements": ["character portrait", "heart-shaped candy bowl", "main logo", "text '4.26 NEW OPEN'", "text '{argument name=\"social handle\" default=\"@yuonchii\"}'"]
},
{
"type": "horizontal web banner",
"position": "lower middle",
"elements": ["main logo", "cherry blossoms", "character portrait on the right"]
},
{
"type": "social media profile mockup",
"position": "bottom left",
"elements": ["header image with logo", "1 circular profile picture", "handle '{argument name=\"social handle\" default=\"@yuonchii\"}'", "1 follow button", "mock bio text"]
},
{
"type": "merchandise collection",
"position": "bottom right",
"count": 9,
"items": ["1 white t-shirt with logo", "1 white mug with character", "4 round pin badges", "1 acrylic keychain", "2 candy packets"]
}
]
}
}
拆解:
- 用
sections数组将整个版面分成 6 个区域,从 banner 到周边商品一次生成,相当于一个完整的品牌提案 character字段统一角色描述,确保所有物料中角色形象一致- 每个区域精确到具体数量("4 round pin badges"、"2 candy wrappers"),避免 AI 随意发挥
适用:VTuber 出道物料、虚拟偶像品牌包、IP 联名商品企划
1.2 — 18 面板吉祥物品牌设计手册
作者:@Colin_Leeee | 来源:ad-creative.md Case 107
{
"type": "18-panel brand identity and character design document",
"brand": {
"name": "{argument name=\"brand name\" default=\"沐阳 MUYANG TEA\"}",
"industry": "{argument name=\"industry\" default=\"tea shop\"}",
"colors": ["{argument name=\"primary color\" default=\"yellow\"}", "{argument name=\"secondary color\" default=\"green\"}", "white", "brown", "dark green"]
},
"subject": "{argument name=\"character description\" default=\"3D rendered cute Shiba Inu mascot wearing a green apron\"}",
"layout": {
"grid": "3 columns by 6 rows",
"sections": [
{
"title": "01 品牌DNA分析 / BRAND DNA ANALYSIS",
"elements": ["logo", "5 color swatches", "6 icons", "target audience charts"]
},
{
"title": "02 概念构思 / CONCEPT MOODBOARD",
"elements": ["5 photo references", "4 mood icons", "design equation"]
},
{
"title": "03 形态研究 / FORM STUDY",
"elements": ["4 logo anatomy icons", "4 evolution steps", "4 silhouettes"]
},
{
"title": "04 概念探索 / CONCEPT EXPLORATION",
"elements": ["12 line-art character sketches"]
},
{
"title": "05 精细线稿 / REFINED LINE ART",
"elements": ["3 rows of front and side line art with proportion guides"]
},
{
"title": "06 细节精修 / DETAIL REFINEMENT",
"elements": ["2 full-body renders with labels", "4 circular close-ups"]
},
{
"title": "07 表情设定 / EXPRESSION SHEET",
"elements": ["11 3D rendered head expressions"]
},
{
"title": "08 姿势库 / POSE LIBRARY",
"elements": ["9 full-body 3D rendered poses"]
},
{
"title": "09 转身视图 / TURNAROUND VIEW",
"elements": ["5 full-body 3D renders", "5 matching line-art views"]
},
{
"title": "10 色彩开发 / COLOR DEVELOPMENT",
"elements": ["5 rows of 5-color palettes", "color psychology text"]
},
{
"title": "11 材质规格 / MATERIAL SPECIFICATION",
"elements": ["5 texture swatches", "property sliders", "4 manufacturing icons"]
},
{
"title": "12 色彩应用 / COLOR APPLICATION",
"elements": ["4 color variant renders", "2 light/dark renders", "4 contrast rating circles"]
},
{
"title": "13 构造指南 / CONSTRUCTION GUIDE",
"elements": ["2 line-art diagrams for geometry and grid"]
},
{
"title": "14 设计系统规则 / DESIGN SYSTEM RULES",
"elements": ["minimum size icons", "clear space diagram", "4 usage examples"]
},
{
"title": "15 资产变体 / ASSET VARIANTS",
"elements": ["3 size variants", "3 line-art variants", "3 simplified flat heads"]
},
{
"title": "16 数字应用 / DIGITAL APPLICATIONS",
"elements": ["1 app icon", "2 social avatars", "UI elements", "3-step animation cycle"]
},
{
"title": "17 实物应用 / PHYSICAL APPLICATIONS",
"elements": ["plush toy mockup", "packaging mockup", "merchandise mockup", "storefront mockup"]
},
{
"title": "18 最终主视觉 / FINAL RENDERING",
"elements": ["large high-res 3D render of mascot holding tea", "logo", "file format list"]
}
]
}
}
拆解:
- 18 个面板覆盖了专业品牌设计的完整流程:从 DNA 分析到最终渲染,堪比设计公司交付的品牌手册
grid: "3 columns by 6 rows"明确指定网格布局,让 AI 严格按照专业设计文档的排版方式输出- 每个面板都有中英双语标题,兼顾国际化品牌需求
适用:品牌提案演示、吉祥物设计全案、创业公司品牌手册
1.3 — 梦幻水母系列家居海报
作者:@Ayu_AI_0912 | 来源:ad-creative.md Case 167
{"type":"pastel lifestyle poster / character room-goods feature sheet","theme":"soft dreamy lavender jellyfish aesthetic","style":"Japanese cute editorial graphic, airy white background, pastel lilac palette, delicate handwritten notes, sparkles and tiny doodles, soft product photography mixed with magazine layout","subject":{"character":{"name":"{argument name=\"character name\" default=\"くらげちゃん\"}","appearance":"young woman with a short platinum-blonde bob haircut, wearing a fluffy pale-lavender zip hoodie over a white inner top, shown from chest up on the lower right, face intentionally obscured with a plain beige rectangle"}},"layout":{"orientation":"vertical poster","background":"clean white with faint pastel doodles of stars, bubbles, tiny jellyfish, and musical notes","sections":[{"title":"header","position":"top","count":5,"labels":["speech bubble intro","main title","small subtitle GOODS","horizontal lavender ribbon tagline","round badge on the top right"]},{"title":"featured goods grid","position":"upper and middle left","count":6,"labels":["ゆらゆらくらげランプ","くらげと夢見るベッドリネン","くらげシェルミラー","くらげグラデマグ","くらげのときめき収納ボックス","くらげふわもこマット"]},{"title":"side handwritten note","position":"upper right","count":1,"labels":["みんなも くらげちゃんRoomで いっしょに まったりしよー♡♡"]},{"title":"room concept box","position":"lower left","count":1,"labels":["くらげちゃんの お部屋作りのこだわり"]},{"title":"pick up circle","position":"lower center-left","count":1,"labels":["Pick up!"]}],"product_images":{"count":6,"items":[{"name":"ゆらゆらくらげランプ","description":"small translucent jellyfish-shaped lamp on a white base, glowing softly in pale blue-lavender"},{"name":"くらげと夢見るベッドリネン","description":"plush pastel-lavender bed with fluffy comforter and pillows, dreamy cozy bedroom styling"},{"name":"くらげシェルミラー","description":"small tabletop mirror with a puffy shell-like pastel-lilac frame and rounded base"},{"name":"くらげグラデマグ","description":"ceramic mug with lavender-to-pink gradient and a simple jellyfish illustration"},{"name":"くらげのときめき収納ボックス","description":"pastel storage box holding cosmetics and small bottles, decorated with a jellyfish emblem"},{"name":"くらげふわもこマット","description":"small fluffy cloud-like or jellyfish-like mat in pale lavender and white"}]},"text_elements":{"main_title":"{argument name=\"headline text\" default=\"くらげちゃんの お部屋アイテム\"}","badge_text":"くらげちゃんの Room お部屋作りの こだわりポイントも 教えちゃうよ。","tagline":"ふわふわで甘くて、ちょっぴり夢みたいな私のお部屋へようこそ♡","speech_bubble":"くらげちゃんの お気に入りだけ集めた お部屋アイテムを紹介するよ♪","concept_points":{"count":3,"items":["色は白とラベンダーで統一!","光が集まるふわっとした空間に","お友達入りのアイテムに囲まれて 自分らしくいられる空間を大切にしてるよ♪"]},"product_blurbs":"each product has a short handwritten Japanese description in a cute casual font beside or below the image"},"composition":"the poster is left-heavy with product cards and text, while the character portrait occupies the lower right third, slightly overlapping the layout","color_palette":{"count":5,"colors":["white","pastel lavender","soft lilac","pale gray-violet","touches of pastel blue-pink gradient"]},"rendering_notes":"keep everything very soft, feminine, and cozy; rounded corners on all product photos; mix of bold Japanese headline typography and light handwritten annotations; subtle shadows; clean high-key lighting; social-media-ready editorial collage aesthetic"}
拆解:
- 在一个 JSON 中同时定义了角色形象、6 款产品的视觉描述、文案文字和排版位置,信息密度极高
rendering_notes字段作为全局风格指令,确保整体视觉统一:圆角照片、手写标注、高调打光composition字段明确告诉 AI 版面重心偏左、角色在右下三分之一处,控制了视觉动线
适用:角色周边商品海报、生活方式品牌目录、社交电商产品页
场景二:时尚与奢侈品广告
时尚广告追求的是质感、氛围和品牌调性——这恰好是 GPT Image 2 的强项。从赛车风格的腕表到霓虹灯下的运动鞋,从编辑级的香水特写到街头潮牌海报,这组 Prompt 展示了如何用文字精确控制商业摄影级别的光影、材质和构图。

2.1 — 赛车风奢华腕表广告
作者:@AlwaveNazca | 来源:ad-creative.md Case 144
A dramatic luxury product advertising image for a motorsport-inspired chronograph wristwatch in a dark studio. Center-left foreground, show a single stainless steel chronograph watch standing upright at a slight three-quarter angle, with a black dial, two red-accent subdials, slim silver hour markers, a tachymeter bezel, and visible crown and pushers on the right side. The watch has a black leather strap with bold red stitching along both edges and a sporty premium finish. To the right of the watch, place one black square presentation box slightly behind it, textured like leather, with red stitching around the lid and a silver embossed eye-shaped logo above the text "NESS STUDIO" and smaller red text "TRACK SURFACE." At the top center of the composition, add the same silver eye logo with the words "NESS STUDIO" and smaller "BY NICOLAS." Across the background, place one oversized blurred word, {argument name="headline text" default="PRECISION"}, in large gray capital letters spanning nearly the full width. The scene is set against a deep black background with cinematic red and white horizontal light streaks crossing behind the products from left to right, suggesting speed and racetrack energy. Use a glossy wet ground plane with reflective texture, catching red highlights and mirrorlike reflections beneath the watch and box. At the bottom center, add the text "CHRONOGRAPH SERIES" in clean white spaced capitals with thin red horizontal lines extending on both sides, and below it smaller red capitals reading {argument name="tagline text" default="ALSACE MADE"}. Color palette: black, charcoal gray, silver steel, vivid racing red, and a touch of white. Lighting should be high-contrast and premium, with crisp specular highlights on the metal case, subtle soft fill on the box, and moody shadows. Overall style: ultra-polished commercial product photography, luxury watch campaign, sharp focus on the products, sleek branding, high-end automotive aesthetic.
拆解:
- 光影描述极为专业:"crisp specular highlights on the metal case"、"glossy wet ground plane with reflective texture"——这是商业摄影师的布光语言
- 色彩被严格限制在黑、灰、银、红四个色系,通过
Color palette字段显式声明 - 背景的 "horizontal light streaks" 暗示速度感,与赛车主题呼应,又不会喧宾夺主
适用:手表品牌广告、汽车周边产品、高端男性配饰推广
2.2 — 霓虹耐克运动大片
作者:@AlwaveNazca | 来源:ad-creative.md Case 145
A high-energy vertical Nike fashion campaign poster featuring a single athletic young woman mid-jump against a futuristic neon studio background. She is captured in a dynamic airborne pose with one knee bent up, the other leg folded back, one arm extended outward and the other bent near her chest, conveying motion and power. Her face is obscured by a clean rectangular blur block centered over the face. She wears a cropped iridescent white hooded windbreaker with a black zipper and small Nike logo on the chest, holographic metallic lavender-blue leggings with a subtle Nike swoosh on the thigh, a black branded waistband visible above the leggings, and white chunky Nike sneakers. Her brown hair is tied in a high ponytail flying outward with the jump. Behind her, enormous glowing white serif letters spell "NIKE" across the upper half, with a small white Nike swoosh centered above the word. Across the middle background, the phrase "LUMINA" appears once in wide bold glowing letters with a horizontal glitch and scanline distortion effect, partially obscured by the model. The color palette is saturated magenta, violet, cyan, and electric blue with strong bloom, glossy highlights, lens flares, and chromatic aberration. Add sweeping circular light trails wrapping around the model's legs and body, suggesting speed and motion. The overall style is premium sportswear advertising, ultra-polished, cinematic, high contrast, hyperreal retouching, crisp product detail, dramatic rim lighting, and a luminous holographic aesthetic. Place 2 small text lines at the bottom: bottom left reads {argument name="tagline text" default="LIGHT. MOTION. ENERGY."}, bottom right reads {argument name="collection name" default="NIKE LUMINA COLLECTION"} followed by a small Nike swoosh. Include exactly 3 visible Nike swooshes total: 1 above the large NIKE headline, 1 on the jacket chest, and 1 on the leggings.
拆解:
- "face is obscured by a clean rectangular blur block" 是一个很聪明的处理方式,避免了人脸生成的质量问题,同时反而增强了时尚感
- Logo 数量被精确控制:"exactly 3 visible Nike swooshes total",并逐一指定了位置
- 后期效果词汇极为具体:bloom、lens flares、chromatic aberration、scanline distortion——每一个都是真实后期术语
适用:运动品牌海报、球鞋发售宣传、潮流杂志封面
2.3 — 街头潮牌球鞋海报
作者:@AlwaveNazca | 来源:ad-creative.md Case 146
Create a bold streetwear poster advertisement for {argument name="brand name" default="NESS STUDIO"} featuring a young adult model seated casually on the ground in a low-angle fashion pose, one knee raised and one leg extended toward the camera so the sneaker in front appears oversized and dominant. The model wears a dark brown oversized leather bomber jacket, a black shirt, light blue loose-fit jeans, white socks, and chunky black-white-gray sneakers with a red accent in the sole and the {argument name="brand name" default="NESS STUDIO"} logo visible on the shoe side and tongue. The face is intentionally obscured by a soft rectangular blur block centered over the face. Use an off-white textured paper background with distressed grunge design elements and collage layering. Behind the model, place a large rough red paint brushstroke shape spanning diagonally across the center. Add black ink splatters, sketch circles, torn paper scraps, and hand-painted graffiti accents. Include 4 major graphic doodles: a large black X in the upper right, a hand-drawn upward arrow in the lower left, a rough crown sketch in the lower right, and a circular scribble near the top center. In the upper left, place a stylized eye logo above the text "{argument name="brand name" default="NESS STUDIO"}" and a smaller tagline below reading "A MOMENT OF YOUR STYLE". On the left middle area, add the handwritten slogan "INNOVATE CREATE INSPIRE" in stacked black brush lettering. On the right middle area, place a torn black paper patch with the handwritten white slogan "BUILT DIFFERENT MOVE DIFFERENT" and a red underline stroke. In the lower left near the shoe, add a black distressed label sticker containing a globe scribble, the text "{argument name="brand name" default="NESS STUDIO"}", and a barcode. Along the bottom footer, create a clean horizontal strip with 3 social media icons and handles separated by thin vertical dividers: Instagram, Facebook, and Twitter, each followed by "@NESS.STUDIO". The overall style should be edgy, urban, youthful, high-contrast, editorial street fashion, mixing product advertising photography with graffiti poster design, collage textures, and dynamic branding.
拆解:
- 低角度拍摄让球鞋占据画面主导地位,这是球鞋广告的经典构图手法
- 背景设计融合了多种街头元素:ink splatters、torn paper scraps、graffiti accents,形成拼贴画风格
- 底部精确到社交媒体的排版格式:"3 social media icons and handles separated by thin vertical dividers"
适用:街头品牌发布、球鞋联名海报、潮牌社交媒体素材
2.4 — 编辑级概念卫衣广告
作者:@_LaurentB | 来源:ad-creative.md Case 147
A clean editorial fashion advertisement poster on a pale powder-blue studio background with a glossy reflective floor. The composition is vertical and minimal, dominated by oversized bold white condensed sans-serif typography in the background reading "OSAKA SIX:" on the top line and "006 REMAINS" below, filling most of the upper half behind the subject. In the top right corner, small white branding text reads "Designed by ARTTEESHOW." Centered in the lower middle is an oversized forest-green crewneck sweatshirt standing upright like a sculptural object, with soft heavy cotton fabric, dropped shoulders, extra-long sleeves pooled on the floor, and a small black neck label that reads ARTTEESHOW. On the chest of the sweatshirt is a large abstract collage print made from torn paper fragments in beige, tan, black, gray, white, and vivid red, arranged vertically like layered scraps. Leaning against the right side of the giant sweatshirt is a slim female fashion model with long straight black hair, wearing a matching {argument name="sweatshirt color" default="forest green"} sweatshirt and relaxed wide-leg sweatpants with clean white low-top sneakers. She is posed in profile with a calm detached editorial attitude, one hand in her pocket, her body reclining diagonally against the giant garment, legs extended forward; her face is obscured by a soft rectangular blur for an anonymous art-fashion look. The smaller worn sweatshirt has the same abstract torn-paper collage graphic centered on the chest. At the bottom center, add 2 lines of small white copy text: "Made for comfort, worn for confidence." and "Because life feels better when someone's carrying the weight of the world." The image should feel like a premium conceptual streetwear campaign from the early 1990s reimagined as contemporary luxury advertising, with crisp studio lighting, soft shadows, subtle floor reflections, precise product focus, surreal scale contrast between the oversized sweatshirt and the model, and a polished magazine-poster aesthetic.
拆解:
- "oversized sweatshirt standing upright like a sculptural object" 创造了超现实的尺度对比,这是高端时装广告常用的艺术手法
- 排版设计极简但精准:"oversized bold white condensed sans-serif typography"——字体族、字重、颜色、大小一气呵成
- 最后一句 "early 1990s reimagined as contemporary luxury" 为整体调性设定了时代坐标
适用:概念服装广告、设计师品牌 lookbook、杂志时装广告页
2.5 — 苔藓上的香水大片
作者:@Salmaaboukarr | 来源:ad-creative.md Case 148
A high-end editorial product photograph of a single luxury perfume bottle centered in a warm earthy still-life scene. The product is a clear rectangular glass bottle filled with golden amber liquid, topped with a glossy rounded black cap, with a clean white front label that reads "BYREDO", "BAL D'AFRIQUE", and "EAU DE PARFUM". Place the bottle upright on 1 curved piece of pale weathered driftwood, surrounded by a dense carpet of 1 layer of rich green moss covering the foreground and lower frame. Use a minimal studio composition with the product isolated against a smooth warm brown-to-amber gradient background, softly illuminated like sunset light. Light the scene with dramatic directional warm light from the upper right, creating a bright glow on the background, a crisp highlight on the cap, soft reflections in the glass, and gentle shadows across the wood and moss. Keep the framing vertical, the bottle centered slightly low in the composition with generous negative space above, and the overall mood natural, luxurious, earthy, cinematic, and polished like a premium fragrance campaign shot.
拆解:
- 材质描写层次丰富:玻璃瓶的反射、瓶盖的高光、浮木的纹理、苔藓的质感,每一个表面都有专属的光影指令
- "generous negative space above" 刻意留白,给杂志排版预留文案空间
- 整个场景只有一个产品 + 两种自然元素(浮木和苔藓),极简构图让产品成为绝对主角
适用:香水广告、护肤品产品图、高端生活方式品牌
2.6 — 金色皮草中的香水瓶
作者:@Salmaaboukarr | 来源:ad-creative.md Case 149
A luxurious editorial product photograph of a single perfume bottle nestled into dense, plush faux fur in rich golden caramel and honey-brown tones. Center the composition on one clear oval glass bottle filled with warm amber liquid, with a glossy rounded black cap and a clean white rectangular label. The label text should read {argument name="brand name" default="BYREDO"} at the top, {argument name="product name" default="BAL D'AFRIQUE"} large in the middle, and {argument name="product type" default="EAU DE PARFUM"} in small text near the bottom. Shoot it as a close-up still life with soft studio lighting, subtle highlights on the glass and cap, gentle shadows in the folds of the fur, and a warm cinematic color palette. The bottle should sit slightly embedded in the fur so the surrounding texture frames it from all sides, creating a premium fashion editorial mood, minimal composition, shallow depth of field, crisp focus on the label, and a high-end beauty campaign aesthetic.
拆解:
- "slightly embedded in the fur" 让产品与环境产生物理关系,比简单放置更有质感
- 标签文字通过
argument参数化设计,方便替换成任何品牌——这是模板化思维的典范 - "shallow depth of field, crisp focus on the label" 明确了焦点,确保品牌名始终清晰可读
适用:美妆产品拍摄、电商主图、社交媒体广告素材
场景三:食品与饮品广告
食品广告的核心是"食欲感"——让人看了就想尝。这组 Prompt 涵盖了从日式外卖传单到高端巧克力品牌的各种风格,展示了 GPT Image 2 如何处理食物质感、包装设计和充满生活气息的场景构建。

3.1 — 日式中华料理外卖传单
作者:@xc5_ | 来源:ad-creative.md Case 166
A Japanese neighborhood Chinese restaurant delivery flyer for mailbox posting (3:4 aspect ratio). Designed to look like a double-sided B5 print.
Flyer characteristics (following the grammar of real delivery flyers):
- Flashy red and yellow color scheme.
- Large text at the top: "Delivery Available! {argument name="shop name" default="Mona-Hanten"}" (shadowed Gothic font).
- An illustration of a {argument name="character" default="Chinese girl in a red cheongsam with a brown short bob"} holding ramen and saying "Welcome!" in a speech bubble.
- A menu photo grid (4x3) featuring various dishes: different types of ramen, fried rice, gyoza, sweet and sour pork, shrimp in chili sauce, mapo tofu, liver and leek stir-fry, tenshinhan, twice-cooked pork, spring rolls, annin tofu, and fried rice sets.
- Names and prices for each dish.
- A large yellow banner saying "Free delivery on all menu items over ¥1,000!".
- "Order by phone! ☎ 072-XX-XXXX" emphasized with a red circle.
- Business hours "11:00-22:00 (Closed on Tuesdays)".
- Delivery area map (simple schematic map).
- Coupon (perforated line for clipping): "One free plate of gyoza with this flyer!".
Texture of cheap paper printing. Includes fold marks. Precision that could be mistaken for a real Japanese delivery flyer.
拆解:
- "following the grammar of real delivery flyers" 这句话是关键——它告诉 AI 去模仿真实传单的视觉语法,而不是设计一张"好看"的海报
- 细节做到了极致:廉价纸张质感、折痕、优惠券的剪切虚线,甚至电话号码的红圈强调
- 4x3 菜单网格列出了 12 道具体菜品,确保每个格子都有明确内容
适用:餐饮外卖传单、本地化营销物料、印刷品模拟
3.2 — 恶搞奢华产品广告
作者:@tonysimons_ | 来源:ad-creative.md Case 131
High-impact parody e-commerce infographic for "{argument name="product" default="Four Loko"}" malt beverage. Foreground: An extreme close-up of a rough, weathered hand holding a tall, brightly colored can of {argument name="product" default="Four Loko"} toward the camera. The can is slightly cold with visible condensation droplets and a loud, chaotic flavor design. The hand and can have a slight macro-lens blur for depth, with the can still reading clearly as the hero product. Central Subject: In the mid-ground, a funny, disheveled {argument name="subject" default="homeless-looking man"} sitting casually on a milk crate in an urban alley. He has a scruffy beard, messy hair, layered worn clothing, and a huge unbothered grin. He should look chaotic but oddly charismatic, like the accidental king of bad decisions. He is posed like a confident lifestyle-ad model, proudly showing off the can. Background & Lighting: A ridiculously polished ad-style backdrop mixed with a grimy city alley setting. Soft-focus urban textures, dumpster shapes, graffiti hints, and scattered clutter in the distance. Add dramatic studio lighting, soft glow, rainbow prism flares, and subtle light leaks to make the whole thing look way too premium for the subject matter. A few blurred {argument name="product" default="Four Loko"} cans can float artistically in the background for extra absurdity. Typography & Layout (Bold sans-serif, white and neon accent styling): Top Center (Background): Massive, bold text reading "{argument name="brand name" default="FOUR LOKO"}" positioned behind the subject. Top Right: Bold text reading "The Champagne of Bad Ideas". Mid-Left: "Premium chaos and zero self-control" Mid-Right: Large, bold "23" with the text "ounces of terrible decisions." Bottom-Right: Large, bold "1" with the text "can to ruin tomorrow." Optional small callout text near the bottom: "Now with more regret." Style: Ultra-detailed, 8k parody commercial photography, sharp focus on the can, shallow depth of field, vibrant trashy color palette, clean advertising composition, exaggerated premium product-ad aesthetic, funny visual contrast between polished branding and the wrecked subject.
拆解:
- 广告的幽默感来自反差:用奢侈品级别的布光和排版来包装一个"糟糕的产品",产生荒诞的喜剧效果
- 三层景深设计(前景手+罐头、中景人物、背景环境)让画面有电影感
- "rainbow prism flares" 和 "floating cans" 用过度包装的手法强化了恶搞效果
适用:社交媒体 meme 广告、恶搞营销、品牌解构风格创意
3.3 — 高端巧克力品牌广告
作者:@SPEEDAI07 | 来源:ad-creative.md Case 169
Create a premium, square (1:1) product advertisement for a fictional luxury chocolate brand called Noirvelle Chocolat, inspired by high-end chocolate brands. The ad should feel like a high-end editorial campaign, combining luxury food photography, refined packaging design, and cinematic lighting. Use matte black wrapper, subtle gold foil, elegant serif typography, and realistic product rendering. Generate flavor variants such as Blood Orange Noir, Salted Pistachio Muse, and Raspberry Ember with distinct mood, color palette, ingredients, headline, and supporting copy. Keep the chocolate bar as hero centerpiece with subtle reflections, shallow depth of field, luxury minimalism, and a small CTA: "Shop the drop."
拆解:
- 虽然 Prompt 不长,但关键词选择极为精准:matte black、gold foil、serif typography 三个词就锁定了高端巧克力品牌的全部视觉语言
- "distinct mood, color palette" 让 AI 为每个口味生成不同的色调,实现系列感
- "Shop the drop" 这个 CTA 借用了潮牌限量发售的话术,让巧克力也有了街头文化的酷感
适用:食品品牌广告、高端包装设计概念、电商产品页
3.4 — 都市果汁广告海报
作者:@AIwithSarah_ | 来源:ad-creative.md Case 170
Create a premium modern beverage advertisement poster in a vertical 3:4 format featuring a stylish young female model crouching confidently in a bright urban indoor hallway with colorful graffiti wall art on one side and clean minimal architecture on the other. In the foreground, a giant realistic fruit juice bottle is held toward the camera in forced perspective, with fictional branding like "VIVAJUICE". Add brand logo, tagline, huge bold overlapping typography, four icon-based feature badges, and three smaller bottle variants at bottom right. Use soft natural lighting mixed with commercial studio polish, realistic shadows, shallow depth of field, glossy floor reflections, and a premium energetic eCommerce campaign aesthetic.
拆解:
- "forced perspective" 强透视手法让果汁瓶占据画面主体,这是饮品广告的经典构图
- 场景设计对比鲜明:一侧涂鸦墙、一侧极简建筑,形成视觉张力
- 底部排列三个小瓶变体,模仿了真实电商页面的 SKU 展示逻辑
适用:饮品品牌海报、电商 banner、户外广告视觉
场景四:科技产品与空间展示
科技产品广告需要兼顾"酷"和"信息量"——既要有未来感的视觉冲击,又要清晰传达产品特性。这组 Prompt 展示了从 UI 概念稿到产品分解图、从微缩城市到虚构 AI 设备的各种科技广告风格。

4.1 — 暗黑模式营销案例 UI
作者:@IndieDevHailey | 来源:ad-creative.md Case 108
{
"type": "UI/UX landing page mockup",
"theme": "dark mode, sleek modern aesthetic, glassmorphism, {argument name=\"primary accent color\" default=\"neon purple and blue\"} glowing accents",
"header": {
"logo": "{argument name=\"brand name\" default=\"goViralX\"}",
"top_right_tag": "VIRAL CAMPAIGN CASE STUDY"
},
"layout": {
"sections": [
{
"name": "Hero",
"headline": "{argument name=\"hero headline\" default=\"How We Created 10M+ Viral Impact\"}",
"subheadline": "3天引爆全网, 助力品牌实现指数级增长",
"stats_row": {
"count": 4,
"labels": ["总播放量", "互动率", "转化咨询", "执行周期"],
"values": ["{argument name=\"main statistic\" default=\"10,240,000+\"}", "18.7%", "3,200+", "72小时"]
},
"visual": "cinematic shot of a person in a hoodie looking at glowing digital screens and graphs, large play button overlay"
},
{
"name": "Strategy",
"title": "Our 3-Day Execution Strategy",
"layout_type": "vertical timeline",
"steps_count": 3,
"elements_per_step": ["timeline node", "title", "bullet points", "video thumbnail with play button", "description box"]
},
{
"name": "Performance",
"title": "Data-Driven Performance",
"left_column": {
"stat_cards_count": 4,
"values": ["10M+", "43%", "28,000+", "3,200+"]
},
"right_column": {
"charts_count": 2,
"chart_1": "line graph showing 7-day growth peaking at Day 3",
"chart_2": "horizontal segmented bar chart showing platform distribution (TikTok 52%, Instagram 24%, X 15%, YouTube 9%)"
}
},
{
"name": "Keys to Success",
"title": "The 3 Keys to Viral Success",
"cards_count": 3,
"card_elements": ["glowing icon (fire, target, antenna)", "title", "description", "VIEW DETAIL link"]
},
{
"name": "Social Proof",
"title": "TRUSTED BY CREATORS & BRANDS",
"left_column": {
"logos_count": 8,
"grid": "2x4",
"brands": ["SHEIN", "SHOPLINE", "Blueglass", "instacart", "lemon8", "mi", "CIDER", "bellroy"]
},
"right_column": {
"testimonial_cards_count": 2,
"elements": ["quote", "author title (SaaS Founder, Growth Manager)"]
}
},
{
"name": "Call to Action",
"title": "READY TO GO VIRAL?",
"interactive_elements": ["text input field", "glowing button with text '{argument name=\"call to action text\" default=\"获取专属增长方案 ->\"}'"],
"visual": "3D render of a rocket ship taking off with purple and blue flames"
}
]
}
}
拆解:
- 完整的 Landing Page 结构:Hero、策略、数据、成功要素、社会证明、CTA,是标准的营销页面信息架构
- 数据可视化的描述非常具体:"line graph showing 7-day growth peaking at Day 3"——让 AI 知道图表应该呈现什么趋势
- glassmorphism 风格 + 霓虹色调,打造出 2024-2026 最主流的 SaaS 视觉语言
适用:SaaS 产品落地页概念、营销案例展示、品牌方案提案
4.2 — VR 头显爆炸分解图
作者:@wory37303852 | 来源:ad-creative.md Case 109
{
"type": "exploded view product diagram poster",
"subject": "VR headset",
"style": "clean high-tech 3D render, studio lighting, glowing accents",
"background": "{argument name=\"background color\" default=\"soft purple and blue gradient\"}",
"header": {
"logo": "∞ {argument name=\"product name\" default=\"Meta Quest 3\"}",
"subtitle": "{argument name=\"main catchphrase\" default=\"まったく新しい現実を、まったく新しい構造から。\"}"
},
"layout": {
"centerpiece": "vertically stacked exploded view of a VR headset showing 9 distinct layers of internal components: outer shell, camera sensors, motherboard with chip, pancake lenses, internal frame, battery packs, side straps, top strap, and facial interface cushion.",
"callout_labels": {
"count": 8,
"left_side": [
"Snapdragon® XR2 Gen 2\n圧倒的な処理性能でリアルタイムな体験を。",
"調整可能なIPD機構\n幅広いユーザーに快適なフィット感を。",
"精密設計されたヘッドストラップ\n快適さと安定性を追求したエルゴノミクス。"
],
"right_side": [
"フェイスプレート\n洗練されたデザインと最適な重量バランス。",
"トラッキングカメラ\n高精度な位置トラッキングと環境認識を実現。",
"パンケーキレンズ\n薄型設計で広い視野角と鮮明な映像を提供。",
"高性能バッテリー\n長時間駆動を支える最適化された電源設計。",
"柔らかなフェイスインターフェース\n長時間でも快適な装着感を実現。"
]
},
"footer": {
"left_text_block": {
"headline": "{argument name=\"bottom headline\" default=\"体験は、構造から進化する。\"}",
"body": "一つひとつのパーツに、没入体験を支える最先端テクノロジーとこだわりの設計。Meta Quest 3は、未来を感じさせる体験を内部から生み出しています。"
},
"right_logo": "∞ Meta"
}
}
}
拆解:
- 9 层分解结构从外壳到面垫逐层展示,是典型的工业设计展示手法
- 左右分布的 callout 标签(左 3 右 5)让信息量很大但不拥挤
- 日文文案每条都是"技术术语 + 一句通俗解释"的格式,兼顾了专业性和可读性
适用:科技产品发布会物料、产品详情页、众筹页面主视觉
4.3 — 奢华微缩迪拜城市模型
作者:@silentempiredev | 来源:ad-creative.md Case 150
A hyper-detailed cinematic isometric miniature city model of {argument name="landmark tower" default="Burj Khalifa"} rising dramatically from the center of a square architectural master-plan board, presented like a luxury urban planning maquette on a black background. The composition shows one dominant ultra-tall silver skyscraper in the exact center, surrounded by a dense ring of modern high-rise towers, illuminated roads, bridges, and glowing warm city lights. Curving turquoise-blue water features and artificial lakes wrap around the central district in multiple connected pools and canals, with one large circular fountain-like feature near the tower base and several small island shapes visible in the water. In the lower right quadrant, include a large low-rise complex with rounded geometric roofs and subtle green-lit sections, connected by multilane roads and looping interchanges. The entire city sits on one square beige map board engraved with faint street grids and planning lines, with the board edges clearly visible and slightly raised. Viewpoint is a high three-quarter isometric angle, centered and symmetrical, with the tower extending far upward into negative space. Lighting is dramatic and luxurious: warm golden edge lights on buildings and roads, cool reflections in the water, crisp metallic highlights on the central tower, and a deep black void surrounding the model. Style should feel like a photorealistic architectural visualization mixed with a premium collectible scale model, extremely intricate, sharp, polished, and elegant.
拆解:
- 等距视角(isometric)+ 微缩模型风格,让复杂的城市规划变得可以一览全貌
- 水体的描述非常丰富:"turquoise-blue water features"、"connected pools and canals"、"circular fountain",形成了有层次的蓝色元素
- "square beige map board engraved with faint street grids" 将城市放在规划底板上,增加了建筑专业感
适用:房地产项目展示、城市规划概念图、建筑事务所提案
4.4 — 虚构 AI 广告打印机海报
作者:@nijisora_yuma | 来源:ad-creative.md Case 168
縦型3:4の、高級商業ポスターを制作してください。
テーマは、架空の新商品広告です。商品は「BRAND PRESS 01(ブランドプレス・ゼロワン)」という、Pollo AIを搭載した架空の広告ポスター生成プリンターです。
この商品は、まだ存在しないブランド名・商品ジャンル・世界観・ターゲット層を入力すると、Pollo AIがコピー、ビジュアル、レイアウトまで完成された商業広告ポスターを自動生成し、高精細な印刷物としてその場で出力する未来型プリンターです。単なるAIサービスの概念広告ではなく、実際に販売されていそうな架空商品の広告として成立させてください。
メインコンセプト: 「まだないブランドに、最初の一目惚れを。」
商品ビジュアル: 画面中央に実物の商品「BRAND PRESS 01」を大きく配置。未来型の高級プロ用印刷デバイスとして、黒い金属筐体、シルバーのエッジ、透明カバー、青白く発光するAIコア、精密な印刷ヘッド、ローラー、タッチパネル、排紙スロット、ポスター受けトレイを備える。排紙スロットから、架空の高級香水ブランド広告ポスターが紙として大きく出力されている構図。
構図: ややローアングル、斜め45度。背景は暗いネイビーから黒の高級広告制作スタジオ。映画的でドラマチックな高級プロダクト広告。
広告レイアウト: 上部に大きなキャッチコピー、中央にプリンター本体と排出中のポスター、右側に機能説明、左下に価格と発売日、下部にCTA。
入れる文字: 「まだないブランドに、最初の一目惚れを。」 / BRAND PRESS 01 / 「Pollo AI搭載・広告ポスター生成プリンター」 / 「名前だけのアイデアを、完成された商業ポスターとして出力。」 / 「構想、コピー、ビジュアル、印刷まで。1台で。」
拆解:
- 这是一个"广告中的广告"——用广告海报来宣传一个能生成广告海报的虚构产品,充满了元叙事的趣味
- 产品描述极为具体:黑色金属机身、银色边缘、透明盖板、蓝白色 AI 核心,每个部件都有明确的视觉指令
- 日文 Prompt 的叙述风格值得学习:先说概念,再说画面,最后列出所有文字元素,层次分明
适用:科技产品发布海报、概念广告、CES 展会物料
场景五:创意概念与跨界设计
有些广告不按常理出牌——它们用出人意料的创意概念吸引眼球。这组 Prompt 展示了多面板广告网格和魔幻现实主义产品场景,证明了 GPT Image 2 在处理复杂创意概念时的能力。

5.1 — 四宫格日式数字广告
作者:@makaneko_AI | 来源:ad-creative.md Case 90
{
"type": "2x2 grid of Japanese digital advertisement banners",
"layout": {
"structure": "4 equal quadrants",
"quadrants": [
{
"position": "top-left",
"theme": "Travel",
"subject": "A couple holding hands on a white sand beach, looking out at turquoise ocean water under a bright blue sky.",
"elements": ["red hibiscus flower in bottom left corner"],
"text_labels": [
"今年こそ、解き放て。",
"{argument name=\"travel destination\" default=\"沖縄旅行\"}",
"3日間の癒やし旅",
"航空券+ホテル",
"39,800円〜",
"絶景、グルメ、体験 ぜんぶ叶う!"
],
"icons": {
"count": 3,
"descriptions": ["airplane", "hotel building", "car"]
}
},
{
"position": "top-right",
"theme": "Skincare",
"subject": "Close-up portrait of a young woman with glowing, dewy skin, eyes closed, gently touching her cheeks.",
"elements": [
"soft pink gradient background",
"dynamic water splash effects",
"pink cosmetic jar labeled '{argument name=\"skincare product name\" default=\"LUMIÈRE\"} Brightening Gel'"
],
"text_labels": [
"毛穴・くすみ卒業!",
"透明感あふれる",
"水光肌へ",
"新感覚スキンケア",
"初回限定 78%OFF",
"{argument name=\"discount price\" default=\"1,980円\"}"
],
"badges": {
"count": 3,
"style": "gold circular",
"labels": ["毛穴ケア", "高保湿", "ハリ・ツヤ"]
}
},
{
"position": "bottom-left",
"theme": "Gourmet Food",
"subject": "Thick, sliced, medium-rare steak sizzling on a dark grill plate.",
"elements": [
"garlic chips",
"rosemary sprig",
"dark background with smoke and glowing embers"
],
"text_labels": [
"とろける旨さ!",
"{argument name=\"food item\" default=\"黒毛和牛\"}",
"贅沢ステーキ",
"期間限定",
"特別価格",
"通常価格 8,980円",
"4,980円"
],
"badges": {
"count": 1,
"style": "red circular",
"labels": ["A4 A5等級"]
}
},
{
"position": "bottom-right",
"theme": "Online Education",
"subject": "Young man in a blue shirt studying at a desk, writing in a notebook next to an open laptop.",
"elements": ["bright indoor lighting", "desk environment"],
"text_labels": [
"スキマ時間で",
"{argument name=\"education goal\" default=\"最短合格!\"}",
"オンライン資格講座",
"スマホで完結",
"効率学習で差がつく!",
"今だけ! 受講料 20%OFF"
],
"badges": {
"count": 1,
"style": "blue circular",
"labels": ["受講者数 10万人 突破!"]
},
"icons": {
"count": 2,
"descriptions": ["smartphone", "open book"]
}
}
]
}
}
拆解:
- 一个 Prompt 同时生成四种完全不同行业的广告(旅行、护肤、美食、教育),展示了 JSON 结构化的强大控制力
- 每个象限都有独立的 subject、elements、text_labels 和 badges/icons,互不干扰
argument参数让每个广告的核心元素都可以快速替换,形成无限变体
适用:广告平台展示样板、多品类电商活动页、设计能力演示
5.2 — 魔法种子包立体场景
作者:@AllaAisling | 来源:ad-creative.md Case 143
Epic 3D scene: a weathered seed packet lying open on a potting bench, its promise erupting into the garden it describes. The illustration on the front becomes real. {argument name="plant type" default="[PLANT / FLOWER]"} growing at full scale from the paper, roots visible through the packet's base pushing into soil below.
{argument name="detail left" default="[DETAIL 1]"} in full bloom at one corner. {argument name="detail right" default="[DETAIL 2]"} mid-growth at the other, not yet what it will be.
Tiny insects that belong to this plant, {argument name="insect type" default="[BEE / BUTTERFLY / BEETLE]"}, hovering at correct scale.
The written instructions on the back become garden calendar, "sow in spring" manifests as actual spring light. "full sun" manifests as a single shaft of it, hitting the tallest bloom perfectly.
Scattered seeds between packet and soil each showing their germination stage, split coat, first root, first shoot, first leaf.
The packet's torn top edge becomes a treeline.
Potting bench surface with soil scatter and water droplets.
Tilt-shift depth of field, greenhouse morning light, the packet as the garden it always intended.
拆解:
- 核心创意是"从平面到立体的转化"——种子包装上的插画长成了真实的植物,这是魔幻现实主义广告手法
- "sow in spring manifests as actual spring light" 将文字说明转化为视觉现实,极具诗意
- 种子的发芽阶段展示(split coat、first root、first shoot、first leaf)像一个微型的生命周期图鉴
适用:园艺品牌广告、有机食品包装概念、自然主题品牌故事
广告创意 Prompt 万能模板
以下是从 19 个案例中提炼出的可复用模板,替换方括号内的内容即可:
模板一:产品特写广告
A high-end editorial product photograph of [产品描述] centered in [场景描述].
Use [材质/道具] as supporting elements. Light the scene with [光线方向和类型],
creating [具体的光影效果]. Color palette: [3-5 个颜色].
Overall style: [摄影风格], [品牌调性], [构图特征].
模板二:JSON 结构化品牌物料
{
"type": "[物料类型,如 brand identity board / product poster]",
"theme": "[主色调] and [辅助色], [风格关键词]",
"layout": {
"sections": [
{"type": "[区域类型]", "position": "[位置]", "elements": ["[元素1]", "[元素2]"]}
]
}
}
模板三:时尚广告海报
A [形容词] vertical fashion campaign poster featuring [人物描述] in [姿态]
against [背景描述]. The model wears [服装细节]. Her/His face is obscured
by [遮挡方式]. Behind, [文字排版描述]. Color palette: [色彩描述] with
[后期效果]. Overall style: [广告风格], [时代参考], [品牌质感].
模板四:食品/饮品广告
Create a premium [画幅比例] [广告类型] for [品牌/产品名].
Feature [食品/饮品描述] as hero centerpiece with [拍摄手法].
Add [包装设计元素], [文字排版], and [行动号召].
Use [光线描述] and [色调描述]. Style: [参考风格].
核心技巧总结
| 技巧 | 说明 | 典型案例 |
|---|---|---|
| JSON 结构化 | 用 JSON 格式精确控制多区域布局、元素数量和位置关系 | Case 90、107、112 |
| 参数化设计 | 使用 {argument} 占位符让 Prompt 变成可复用模板 | Case 144、149、170 |
| 专业光影术语 | 使用 specular highlight、rim lighting、shallow depth of field 等真实摄影/后期术语 | Case 144、145、148 |
| 面部模糊处理 | "face obscured by rectangular blur block" 规避人脸质量问题,增强时尚匿名感 | Case 145、146、147 |
| 精确数量控制 | 明确指定 logo 数量、产品个数、图标数,避免 AI 自由发挥 | Case 112、145、166 |
| 风格锚定 | 用具体的时代、品牌或媒介作为视觉参考坐标 | Case 147、131、169 |
结语
这 19 个广告创意 Prompt 覆盖了从品牌 VI 到产品摄影、从街头潮牌到高端奢侈品的广泛场景,它们有一个共同点:每一条都把"广告设计"这件事拆解成了 AI 可以理解的精确指令。无论是 JSON 结构化布局、专业摄影术语、还是参数化模板设计,这些技巧让 GPT Image 2 不再只是"生成一张图",而是真正成为了广告创意流程中的生产力工具。
当然,AI 生成的广告图目前还无法完全替代专业设计团队——尤其在品牌一致性、多轮迭代和生产级输出方面仍有差距。但作为创意探索、方案提案和快速原型的工具,它的效率已经令人惊叹。
所有 Prompt 均来自开源项目 awesome-gpt-image-2-prompts,感谢所有贡献者的分享。如果你有更好的广告创意 Prompt,欢迎去仓库提交 PR。
Written with pixocto · Images generated by GPT Image 2