Gentle Monster × Jennie Kim — "NEO OPTICS"
FORMAT: Ultra-Premium Eyewear SMM Poster | 4:5 | Instagram Hero | Behance Front Page Quality
CORE STRATEGY: Avant-garde portrait. Acetate reflections, chrome hinges, and cream tailoring.
CAMPAIGN: "NEO OPTICS"
MASTER VISUAL: GENTLE MONSTER (70% canvas) in semi-transparent glass block font.
HERO SUBJECT: Jennie Kim. Ponytail, futuristic black acetate sunglasses, cream blazer.
POSE: Head tilted up, looking over the rims of the sunglasses.
COLOR SYSTEM: Acetate Black, Chrome Silver, Cream, Warm Ivory.
BACKGROUND: Metallic silver reflective backdrop with soft highlights.
GRAPHIC SYSTEM: Geometric frames, lens specs, barcodes, catalog labels.
PROMOTIONAL ELEMENTS: GENTLE MONSTER × JENNIE | JENTLE HOMEDROP | PRE-ORDER NOW
TYPOGRAPHY: Top left monogram | Center giant G E N T L E M O N S T E R | Title: NEO OPTICS
LIGHTING: Hard white light catches the chrome hinges, casting highlights on her jawline.
CAMERA: ARRI Alexa Mini LF, 100mm Macro Lens, sharp acetate textures.