20 個電商產品圖 Prompt 精選:GPT Image 2 讓產品攝影零成本起飛

用 AI 取代攝影棚,20 條實戰 Prompt 帶你從零搞定電商主圖、詳情頁和廣告海報。

20 個電商產品圖 Prompt 精選:GPT Image 2 讓產品攝影零成本起飛

封面

用 AI 取代攝影棚,20 條實戰 Prompt 帶你從零搞定電商主圖、詳情頁和廣告海報。

做電商的朋友都知道,一套產品主圖拍下來——場地、燈光、攝影師、後期修圖——輕輕鬆鬆燒掉幾千上萬塊。而 GPT Image 2 的出現,讓「零成本高質感產品圖」不再是幻想。它對材質細節、光影層次和商業構圖的理解,已經足以生成直接可用的電商素材。這篇文章從開源項目 awesome-gpt-image-2-prompts 中精選了 20 個電商場景 Prompt,涵蓋美妝、食品、數碼、時尚等主流品類,幫你快速上手。

閱讀提示:每條 Prompt 均保留英文原文,方便你直接複製使用。中文「拆解」部分幫你理解核心技巧,「適用」標籤幫你快速匹配自己的品類需求。帶有 {argument name="..." default="..."} 的地方是可替換變數——把預設值換成你自己的產品資訊即可。


場景一:奢華美妝與香水

美妝和香水是電商產品圖中對「質感」要求最高的品類。光影、反射、材質紋理每一個環節都直接影響消費者的購買欲。以下 5 條 Prompt 涵蓋了從經典棚拍到創意微縮場景,展示了 GPT Image 2 在高端美妝領域的表現力。

1.1 — 琥珀香水瓶:電影級燈光棚拍

作者:@Polanco_IA | 來源:ecommerce.md Case 113

A luxurious cinematic product photograph of a classic rectangular perfume bottle inspired by {argument name="brand label" default="N°5 CHANEL PARIS PARFUM"}, placed upright on a glossy black marble surface with white veining. The bottle is centered slightly to the right, made of clear faceted glass with a large transparent crystal stopper, filled with rich amber-gold perfume that glows from within. Tiny condensation droplets cover the glass, adding texture and realism. Dramatic warm lighting from the upper left creates golden highlights, deep reflections on the marble, and a soft luminous bloom in the background. Wisps of elegant smoke curl around the bottle on both sides, enhancing a moody high-end advertisement feel. Dark background, shallow depth of field, ultra-detailed studio product photography, luxury beauty campaign aesthetic, crisp focus on the bottle, realistic reflections, warm black-and-gold color palette. Add a small white {argument name="corner logo" default="Pollo.ai"} in the top-right corner. Square composition, premium commercial ad, photorealistic, high contrast, refined and sophisticated.

拆解

  • 用「cinematic product photograph」定調高端廣告攝影風格,配合「dramatic warm lighting from the upper left」精確控制光源方向
  • 「condensation droplets」和「wisps of elegant smoke」兩個細節元素大幅提升真實感
  • 「black marble surface with white veining」提供了奢華感的場景支撐,配合淺景深營造聚焦效果

適用:高端香水主圖、化妝品廣告海報、禮盒產品展示


1.2 — 洋甘菊護膚瓶:柔光治癒系棚拍

作者:@Strength04_X | 來源:ecommerce.md Case 114

A soft {argument name="bottle color" default="cream-colored"} bottle with a {argument name="pump color" default="pastel yellow"} pump stands on a matte podium, surrounded by silky foam and {argument name="flowers" default="chamomile blossoms"}. The background is a pale yellow gradient with subtle bubble details. The label emphasizes organic chamomile and calming care. Fresh chamomile flowers accentuate the gentle appeal.

拆解

  • 短小精悍的 Prompt 證明了「少即是多」——通過色調統一(cream + pastel yellow + pale yellow)自然營造和諧畫面
  • 「silky foam」和「bubble details」暗示產品質地,讓消費者對使用體驗產生聯想
  • 變數化設計使這條 Prompt 可以快速適配不同顏色和花卉主題

適用:護膚品主圖、天然有機產品、母嬰洗護品類


1.3 — 大理石梳妝台上的奢華香水廣告

作者:@MiguelMaestroIA | 來源:ecommerce.md Case 118

A luxury e-commerce advertising photo of a premium perfume bottle on a polished gray-and-white marble vanity, shot in a warm cinematic studio style with soft golden lighting, shallow depth of field, and elegant reflections. The composition is square and high-end, with the perfume bottle centered slightly right of frame and promotional text on the left. The bottle is a tall sculpted hourglass-shaped glass flacon with smoky transparent gray glass fading darker at the base, a glossy gold spherical cap, a gold collar engraved with fine branding, and a large metallic gold interlocking monogram on the front. Keep the branding-inspired feel but do not add extra products. In the foreground left, include 1 cut-crystal bowl with a gold rim, partially cropped. In the background right, include 1 brushed gold cylindrical vase holding 1 bouquet of soft white flowers, blurred. Behind the bottle, add 1 black marble rectangular box with subtle white veining and gold trim. In the lower right foreground, include 1 draped piece of champagne-colored satin fabric, softly out of focus. The background should be dark, luxurious, and softly blurred, with rich brown-black tones and a vertical shadowed panel on the left to support typography. Add elegant serif headline text on the upper left reading {argument name="headline text" default="Premium Perfume,"} in large warm beige letters, with a smaller serif subheading beneath reading {argument name="tagline" default="Subtlety and Elegance"}, plus a thin short gold horizontal line below the subheading. Place a small white logo in the top-right corner reading {argument name="brand logo" default="Pollo.ai"}. Emphasize premium materials, realistic glass refraction, gold metallic highlights, luxury product photography, refined composition, soft bokeh, and upscale beauty-ad aesthetics.

拆解

  • 精確的道具清單(水晶碗、金色花瓶、緞面布料)構成完整的場景敍事,每件道具都有明確的位置和虛實關係
  • 「smoky transparent gray glass fading darker at the base」這類漸變描述讓 AI 準確理解材質過渡
  • 內置文字排版指令(serif headline + subheading + gold line),一次生成即可得到可直接投放的廣告圖

適用:香水品牌廣告、高端禮品電商主圖、美妝詳情頁頭圖


1.4 — 微縮工地創意護膚廣告

作者:@Strength04_X | 來源:ecommerce.md Case 151

A hyper-realistic miniature diorama product advertisement featuring an oversized luxury skincare pump bottle labeled "LUXEVEIL Skin Science – Radiance Nourishing Body Lotion" in cream/beige with a polished gold pump top, placed on a circular platform. Tiny figurine construction workers dressed in yellow coveralls and white hard hats swarm around the bottle climbing scaffolding, painting the bottle with rollers, operating a tower crane, working near industrial tanks and pipework, and unloading a miniature flatbed truck. The scene includes metal scaffolding structures, industrial silos, orange traffic cones, wooden barricades, and storage barrels. The overall color palette is warm beige, cream, gold, and mustard yellow. Studio photography style with soft diffused lighting, no shadows, clean beige background. The concept metaphorically shows workers "crafting" or "building" the perfect lotion. Tilt-shift miniature aesthetic, ultra-detailed, commercial product photography, 8K resolution, photorealistic CGI render.

拆解

  • 「微縮工地」創意概念將產品製造過程可視化,用隱喻手法傳遞「精心打造」的品牌故事
  • Tilt-shift 移軸攝影風格 + 微縮人偶,讓畫面既有趣味性又保持了商業質感
  • 統一的暖色系(cream、gold、mustard yellow)確保產品仍然是視覺焦點

適用:護膚品創意廣告、社交媒體傳播素材、品牌故事可視化


1.5 — 彩妝海報:風格參考法

作者:@Adam38363368936 | 來源:ecommerce.md Case 157

An image in a {argument name="reference style" default="similar style"}, a product image for {argument name="product" default="lipstick"}, requiring color coordination and a grand aesthetic in a {argument name="style" default="poster style"}, with language changed to Simplified Chinese.

拆解

  • 極簡 Prompt 的典型範例——依靠「reference style」引導 AI 參考已有風格,減少冗長描述
  • 「color coordination and a grand aesthetic」用最少文字定義了高級感的核心需求
  • 適合搭配參考圖片使用,讓 AI 在理解風格後自由發揮細節

適用:口紅/彩妝主圖快速生成、風格遷移實驗、批量產品圖生產


場景二:時尚與生活方式

時尚品類的產品圖講究的是「氛圍感」——不只是拍產品,更是在賣一種生活方式。以下 3 條 Prompt 分別展示了編輯級生活場景、環保品牌敍事和超現實時尚大片的寫法。

2.1 — 毛絨樂福鞋:編輯級生活場景

作者:@dynamicwangs | 來源:ecommerce.md Case 117

A warm, editorial-style lifestyle product photo shot indoors from a low close-up angle, focused on a woman's lower legs and feet as she tries on 1 pair of black leather backless loafers with tan faux-fur lining. One loafer is worn on the right foot and the left foot is bare, hovering just above the textured cream shag rug, while the second matching loafer lies on the rug in the lower left foreground. The shoes have smooth black leather uppers, a rounded almond toe, open mule-style heel, plush brown fur spilling out around the opening, and a small polished gold horsebit hardware detail across the vamp. The model wears cropped medium-blue denim jeans with a raw frayed hem. The setting is a cozy minimalist interior with a cream rug featuring 2 thin irregular black lines, a neutral wall, and a leaning rectangular mirror with a medium wood frame in the upper right background, softly reflecting the rug and part of the scene. Use soft natural window light, shallow depth of field, subtle film grain, realistic skin texture, muted beige and black palette, relaxed candid composition, premium fashion catalog mood, high detail, photorealistic.

拆解

  • 「low close-up angle」加「one loafer worn, one lying on rug」構造了極具真實感的「試穿瞬間」敍事
  • 對鞋子材質的逐層描述(leather uppers → almond toe → fur lining → gold horsebit)讓 AI 精確還原每個設計細節
  • 「subtle film grain」和「muted palette」賦予畫面雜誌質感,區別於普通白底產品圖

適用:鞋類電商主圖、時尚品牌 Lookbook、生活方式類詳情頁


2.2 — 環保 T 恤:可種植吊牌廣告

作者:@Diplomeme | 來源:ecommerce.md Case 156

A premium eco-conscious fashion advertisement, shot as a refined editorial product photo. A single off-white or natural cream crew-neck T-shirt hangs on a smooth wooden hanger with a black metal hook, placed against a lush wall of dense green leaves and climbing vines. The hanger has a small minimalist brand monogram engraved near the neck. The shirt is shown from the upper torso down to part of the hem, slightly angled, with soft natural folds and high-quality cotton texture. Printed inside the collar is a minimalist brand mark and the text "JUGGERKNOT ORIGINALS". Hanging from the neckline is 1 rectangular recycled-paper seed tag tied with rustic brown twine; the tag reads "Tulsi" and "Plantable Seed Tag" with a tiny sprouting seed detail near the bottom. From the tag, 1 real tulsi plant stem grows upward across the front of the shirt, with several fresh green leaves, visually demonstrating that the tag is plantable. Add a small fine-label annotation near the tag reading "TULSI PLANTABLE SEED TAG". On the right side, large elegant white serif typography says {argument name="headline text" default="Plant it."}. Beneath it, place 3 stacked lines of narrow uppercase sans-serif copy: "WEAR IT.", "PLANT IT.", and "GROW WITH IT.". At the lower left, add the brand name in spaced uppercase serif text: {argument name="brand name" default="JUGGERKNOT ORIGINALS"}, with a thin horizontal line above it. At the lower right, add 3 lines of small uppercase sans-serif text: "FSC® CERTIFIED PACKAGING.", "ZERO SYNTHETIC FIBRE", and "BACKED BY ZERODHA.". Use soft diffused daylight, shallow depth of field, moody green-and-cream color grading, luxury sustainable-brand aesthetics, clean composition, vertical poster layout, subtle shadows, and a calm organic atmosphere. Keep the design minimal, premium, and photorealistic, with the shirt occupying the left half and the typography balanced on the right.

拆解

  • 「可種植吊牌長出真實植物」的創意概念將品牌環保理念視覺化,極具傳播力
  • 左產品右文案的經典廣告構圖在 Prompt 中被明確指定,確保輸出即是成品
  • 多層文字系統(大標題 + 副標題 + 品牌名 + 認證資訊)讓一張圖承載完整品牌資訊

適用:環保品牌廣告、服裝電商主圖、品牌故事海報


2.3 — Crocs 超現實時尚大片

作者:@SPEEDAI07 | 來源:ecommerce.md Case 159

A high-end studio advertising poster for {argument name="brand name" default="crocs"}, in a monochrome pastel blue and white color palette, with a glossy reflective floor and a soft sky-blue backdrop. The background is dominated by the word {argument name="headline text" default="CROCS"} in gigantic bold white condensed sans-serif letters spanning nearly the full height of the image. In the top-right corner, add small white text reading "Designed with ChatGPT". Feature 3 adult women with shoulder-length wavy light brown to dark blonde hair, all wearing loose oversized white long-sleeve tops and flowing white wide-leg pants, styled as minimalist fashion models with relaxed neutral expressions. Their faces are intentionally obscured or blurred. One model reclines against an enormous upright white clog shoe on the left side, one model sits casually on top of a giant white clog on the upper right, and one model lounges on the floor at the lower right, leaning back on one arm while seated partly on a glossy blue sphere. Include 2 oversized white clog shoes as hero props: one standing vertically on the left showing the sole and side profile, and one angled on blue crystalline blocks at center-right showing the upper and toe box. Both clogs are classic foam slip-on style with perforation holes, chunky tread, heel straps, and circular logo rivets. The center-right clog is decorated with exactly 8 visible charms pinned to the upper: a blue-green iridescent round charm, a white daisy with yellow center, a black-and-white round emblem near the strap, a small "CROCS" word charm, a dark flower, a peace-hand sign, an orange smiley face, a white cloud, and an orange flower. Scatter exactly 7 glossy floating or grounded blue spheres of varying sizes around the set: one large sphere behind the left model, one medium sphere floating near center, one medium sphere at bottom left foreground, one medium sphere used as a seat under the lower-right model, one small sphere near the upper left, and 2 additional blue spheres integrated into the composition. Add translucent sculptural gel-like forms at the far left and far right edges, plus angular blue crystal-like rocks beneath the right shoe. At the bottom center, place white promotional copy in a clean sans-serif font: {argument name="tagline line 1" default="Made for comfort, worn for confidence."} on the first line and {argument name="tagline line 2" default="Because life feels better when your feet stop complaining."} on the second line. Beneath that, show 4 minimalist feature icons with labels in white: "ICONIC COMFORT", "LIGHTWEIGHT", "EASY TO CLEAN", and "UNIQUELY YOU". Place the {argument name="logo text" default="crocs"} logo in bold lowercase white at the bottom center with a small trademark symbol. The overall style should feel like a premium surreal fashion campaign, clean editorial lighting, soft shadows, glossy textures, airy composition, and modern lifestyle product advertising.

拆解

  • 超大尺寸產品 + 真人模特的超現實構圖,打破常規產品圖的「合理比例」,製造強烈視覺衝擊
  • 對每個裝飾配件(8 個鞋花)和場景道具(7 個藍色球體)的精確計數,展示了 GPT Image 2 對複雜場景的控制力
  • 統一的粉藍白色系貫穿全圖,從背景到道具到服裝形成完整的品牌視覺語言

適用:鞋類品牌廣告大片、社交媒體傳播素材、品牌視覺升級


場景三:食品與飲料

食品攝影的核心是「食欲感」——讓人隔著屏幕都想咬一口。以下 5 條 Prompt 涵蓋了飲料海報、穀物沖飲詳情頁、極簡食品廣告和高端食物攝影模板。

3.1 — 熱帶柑橘汽水:夏日廣告海報

作者:@edimakorfr | 來源:ecommerce.md Case 115

Create a vibrant tropical commercial poster for a citrus soda bottle, in a bright summer advertising style. Show a single large plastic bottle of {argument name="product name" default="Soda"} centered slightly to the right, tilted a little left, with a yellow cap and transparent bottle covered in cold condensation droplets, filled with glowing golden-orange soda. The label should feature sliced oranges and citrus artwork with the brand text "{argument name="product name" default="Soda"}", the phrase "aux agrumes d'été", and a small green "500 ml" mark. Use a sunny beach background with vivid blue sky, turquoise ocean, soft clouds, and blurred tropical palm leaves entering from the upper right corner. Add dramatic water splashes around the base of the bottle, scattered clear ice cubes, and 5 visible citrus pieces in the foreground: 2 orange wedges, 1 lime half, 1 grapefruit half, and 1 partial orange slice at the far right edge. Place large French promotional text on the left: a huge white headline "{argument name="headline text" default="Soda"}" with a small splash accent above it, then yellow script text "aux agrumes d'été" underneath. Add a yellow paint-stroke badge at mid-left with the text "LA FRAÎCHEUR QUI PÉTILLE !". Add a vertical feature list on the lower left with 3 round icons and French captions: "SAVEURS NATURELLES", "SANS COLORANTS ARTIFICIELS", and "EXTRA RAFRAÎCHISSANT". Add a green brushstroke banner at the bottom left reading "FORMAT PRATIQUE 500 ml". Add a round beige eco-style seal at the bottom right with green outline and leaf motif, containing the text "{argument name="seal text" default="PLAISIR FRUITÉ À CHAQUE GORGÉE"}". Lighting should be glossy and high-energy with strong sun flare from the upper left, saturated citrus colors, crisp packaging detail, realistic droplets, and polished supermarket-ad realism.

拆解

  • 這是一條「全要素」廣告海報 Prompt,從產品到背景到文案排版一次性生成完整視覺
  • 「cold condensation droplets」+「water splashes」+「ice cubes」三重清涼元素疊加,強化夏日感
  • 對水果切片數量的精確指定(2 orange wedges, 1 lime half...)體現了對構圖平衡的細緻考量

適用:飲料廣告海報、超市促銷素材、夏季行銷活動物料


3.2 — 五穀磨房:全套電商詳情頁

作者:@WooGabriel76263 | 來源:ecommerce.md Case 154

{"type":"Chinese e-commerce product marketing board","product":{"category":"instant grain powder drink","brand":"五穀磨房","name":"核桃芝麻黑豆粉","packaging":"matte black retail box with gold Chinese typography and a large swirling bowl graphic on the front, plus individual black sachets inside","net weight":"320g (32g×10袋)"},"style":{"overall":"premium dark food advertising layout","color palette":["black","deep brown","warm gold","beige","walnut brown"],"lighting":"dramatic studio lighting with glossy highlights and warm rim light","mood":"luxurious, nourishing, healthy, appetizing"},"layout":{"format":"single tall composite board divided into 5 major sections plus a bottom storyboard table","sections":[{"title":"主圖/Main image","position":"top-left","count":8,"labels":["五穀磨房","核桃芝麻黑豆粉","32g×10袋 獨立包裝","五黑穀物","香濃醇厚","獨立小袋","即沖即飲","product box and drink cup"]},{"title":"詳情頁/Details page","position":"top-right","count":5,"labels":["黑芝麻","黑豆","黑米","核桃","穀物粉"]},{"title":"香濃細膩 順滑好喝","position":"mid-right","count":4,"labels":["一沖即飲 營養美味","粉質細膩 Fine powder","濃香醇厚 Rich & Smooth","營養代餐 Nutritious"]},{"title":"沖泡方式 HOW TO MAKE","position":"mid-left lower","count":3,"labels":["1 倒入一袋粉(32g)","2 加入200ml 熱水或牛奶","3 攪拌均勻 即可享用"]},{"title":"一杯好穀物 輕鬆好生活","position":"lower-left","count":4,"labels":["元氣早餐","辦公室下午茶","健身代餐","睡前暖飲"]},{"title":"獨立小袋 隨身攜帶","position":"lower-right","count":3,"labels":["獨立小袋 便攜衛生","鎖住新鮮 防潮防氧化","1袋1杯 精準份量"]},{"title":"影片推廣廣告 seedance 2.0 影片提示詞 + 分鏡頭腳本","position":"bottom full width","count":7,"labels":["鏡頭1 開場-產品展示","鏡頭2 食材特寫","鏡頭3 倒粉入杯","鏡頭4 沖泡攪拌","鏡頭5 飲用場景","鏡頭6 產品賣點","鏡頭7 結尾口號"]}],"grid":"top area split into left main image and right detail page; middle area split into preparation guide and feature panel; lower area split into lifestyle scenarios and sachet carry section; bottom is a full-width tabular storyboard"},"scene_elements":{"ingredients":[{"name":"black sesame","form":"small black seeds in a round bowl"},{"name":"black beans","form":"glossy whole beans in a round bowl"},{"name":"black rice","form":"dark long grains in a round bowl"},{"name":"walnuts","form":"walnut halves in a round bowl"},{"name":"grain powder","form":"light beige powder in a round bowl"}],"serving":{"drink":"thick gray-brown sesame walnut bean beverage with smooth surface swirl","cup":"transparent glass cup with handle","utensil":"metal spoon stirring or resting inside drink"},"supporting props":["walnuts on table","scattered black beans","grain stalks or wheat stems","dark tabletop","ingredient bowls","open package showing 5 visible sachets"]},"text_treatment":{"headline_font":"bold elegant Chinese display type in metallic gold","body_font":"clean sans serif Chinese with occasional English subtitles","accent":"thin gold divider lines and circular ingredient frames"},"camera_and_composition":{"product_shots":"front-facing hero box, angled sachet display box, close-up beverage macro","food_photography":"high-detail commercial food styling, shallow depth of field, crisp texture emphasis","aspect_ratio":"portrait, approximately 9:16"},"quality":"ultra-detailed commercial design mockup, polished e-commerce key visual plus details page plus ad storyboard, 4K"}

拆解

  • JSON 結構化 Prompt 的巔峰之作——用數據結構替代自然語言,精確控制複雜的多板塊布局
  • 一條 Prompt 同時生成主圖、詳情頁、沖泡教程、場景圖和影片分鏡腳本,效率極高
  • 中英雙語標註 + 精確的食材道具清單,讓 AI 既理解構圖又能準確渲染每個細節

適用:食品電商全套詳情頁、一站式產品視覺方案、中式食品品牌行銷


3.3 — 極簡炸雞桶:Apple 風格產品廣告

作者:@Strength04_X | 來源:ecommerce.md Case 158

A minimalist product advertisement with a {argument name="product" default="fried chicken bucket"} placed on a clean white podium.

Background: soft gradient ({argument name="background gradient" default="light cream to white"}), clean studio.

Lighting: soft diffused, premium Apple-style.

Typography (center): "{argument name="headline" default="PURE CRUNCH"}"

Small text below: "Nothing extra. Just perfection."

Style: ultra clean, editorial minimal, high-end branding, 8K.

拆解

  • 用「Apple-style」一詞精準錨定極簡高端美學,省去大量描述性文字
  • 結構化的分段寫法(Background / Lighting / Typography / Style)讓 Prompt 清晰易讀也便於修改
  • 萬能模板——把「fried chicken bucket」換成任何產品都能立刻使用

適用:任何品類的極簡風主圖、品牌升級視覺、社交媒體內容


3.4 — 高端食物攝影通用模板

作者:@PrometheanAIX | 來源:ecommerce.md Case 162

Create a square [ASPECT RATIO] premium food photography image of a steaming [FOOD] served in a dark black stone bowl or cast-iron skillet on a wooden board. The dish should look hot, glossy, spicy, and freshly served, with bite-sized pieces of browned protein, dried red chilies, green scallions, white onion, garlic, chili flakes, and visible Sichuan peppercorns coated in a deep red, oily Szechuan sauce. Use a slightly elevated close-up camera angle with shallow depth of field. Make the food the clear hero of the image, centered and richly detailed. Add visible steam rising naturally from the dish. Surround the bowl with subtle restaurant-style props like a dark red tray, scattered dried chilies, peppercorns, a small sauce bowl, or a blurred teapot in the background. Lighting should feel warm, moody, and editorial, like a high-end restaurant food shoot. Emphasize realistic textures and keep the image appetizing, realistic, cinematic, and polished. Avoid text, logos, hands, people, utensils covering the food, cartoon styling, fake plastic textures, excessive symmetry, or an overly clean stock-photo look.

拆解

  • 明確的「負面指令」清單(Avoid text, logos, hands...)有效防止 AI 加入不需要的干擾元素
  • 「like a high-end restaurant food shoot」用場景類比幫助 AI 理解整體調性
  • 對蒸汽、油光、食材顆粒的強調直擊食物攝影「食欲感」的核心

適用:餐飲品牌產品圖、外賣平台主圖、美食社交媒體內容


3.5 — 漢堡主圖 + 九宮格廣告分鏡

作者:@Gdgtify | 來源:ecommerce.md Case 163

Prompt 1: Create a cinematic hero image of a gourmet cheeseburger on a dark stone surface with glossy brioche bun, melted cheese, crisp lettuce, tomato, grilled patty, sauce, realistic texture, appetizing steam, warm side light, shallow depth of field, premium food commercial style, no text/logos/watermark.

Prompt 2: Create a 9-cell hybrid keyframe-to-transition storyboard sheet for a 15-second gourmet burger ad, moving from empty surface to ingredient assembly to final macro hero shot. Use large S cells and smaller T cells, motion arrows, ghosted ingredient positions, steam, sauce trails, and camera push-in icons. Style: premium food commercial, warm lighting, rich texture, appetizing, cinematic, minimal labels only. No logos, no watermark.

拆解

  • 雙 Prompt 組合拳:Prompt 1 生成產品主圖,Prompt 2 生成配套的廣告分鏡腳本
  • 分鏡 Prompt 中的「motion arrows」「ghosted ingredient positions」「camera push-in icons」等專業術語讓 AI 理解動態敍事
  • 從靜態主圖到動態分鏡的一體化方案,為後續影片製作提供完整視覺參考

適用:餐飲品牌廣告策劃、食品短影片分鏡、產品圖 + 影片配套方案


場景四:數碼科技與工業設計

科技產品的電商圖需要展現「精密感」和「未來感」。以下 4 條 Prompt 涵蓋了主板棚拍、耳機模板、產品資訊圖和工業設計展板。

4.1 — 工業設計展示板:多角度產品呈現

作者:@ShamsAmin56 | 來源:ecommerce.md Case 116

Core Subject: [{argument name="reference" default="use the uploaded image"}, keep the details, typography and structure locked 100%]

Layout & Composition: A {argument name="presentation type" default="professional industrial design presentation sheet"}}. The image should be organized into a clean grid system.

Top Row: A 3x3 layout showing top-down flat lay views and close-up macro details of materials.

Middle Section: Three hero shots of the product standing upright in different color ways (Matte Black, Arctic White, and accented variants). The products should be slightly tilted to show depth and form.

Bottom Section: A dynamic "floating" composition featuring two products overlapping at opposing angles to showcase the front and side profiles simultaneously.

Environment & Lighting: Set against a minimalist, neutral studio gray background. Soft top-down lighting with realistic contact shadows. High-end product photography aesthetic.

Style & Finish: Matte textures, clean silhouettes, and sharp edges. Leave designated blank areas on the product surfaces for "Placeholder Branding" and "Graphic Mockups." 4k resolution, Unreal Engine 5 render style, hyper-realistic, clean aesthetic.

拆解

  • 分區布局指令(Top Row / Middle Section / Bottom Section)讓 AI 在一張圖中呈現產品的全方位視角
  • 「Placeholder Branding」和「Graphic Mockups」的留白設計,考慮了後續品牌落地需求
  • 引用 Unreal Engine 5 渲染風格,將工業設計展板的質感拉到三維可視化級別

適用:產品設計提案、工業設計展板、多 SKU 產品展示


4.2 — 遊戲主板:暗調科技棚拍

作者:@rojassartorio | 來源:ecommerce.md Case 153

A high-end enthusiast ATX gaming motherboard product photo on a dark studio background, shown in a three-quarter top-down perspective angled from the lower left toward the upper right. The board is mostly matte black and gunmetal with sharp geometric armor plates, brushed metal textures, and subtle RGB edge lighting in blue, purple, and magenta. Feature an exposed modern Intel-style CPU socket near the upper center, 4 black DIMM memory slots on the right, large VRM heatsinks across the top and upper left, and multiple reinforced PCIe slots in the lower half. Include 3 major branded heatsink zones: a tall rear I/O shroud at upper left with an illuminated RGB eye logo and the text "MAXIMUS HERO", a left-side chipset/slot armor piece with the text "SUPREMEFX", and a large angular lower-right chipset cover with a silver ROG-style emblem plus a lower strip that reads "FOR THOSE WHO DARE". Show detailed capacitors, headers, power connectors, debug display reading "88" at the top right, and a small round start button nearby. Ultra-detailed commercial product photography, crisp focus across the board, realistic reflections on metal, premium luxury tech aesthetic, dramatic low-key lighting, clean black seamless backdrop, no cables, no CPU, no RAM, no other objects.

拆解

  • 對主板每個區域的精確布局描述(CPU socket 位置、內存槽數量、散熱器區域)展示了 GPT Image 2 處理複雜硬體細節的能力
  • RGB 燈光指令(blue, purple, magenta)配合「dramatic low-key lighting」營造遊戲硬體特有的炫酷氛圍
  • 「no cables, no CPU, no RAM」等排除指令確保畫面乾淨聚焦

適用:電腦硬體電商主圖、數碼產品詳情頁、科技品牌廣告


4.3 — 耳機資訊圖:人物 + 產品組合

作者:@SPEEDAI07 | 來源:ecommerce.md Case 155

High-impact e-commerce infographic for "{argument name="product" default="Apple Pods Pro 3"}" wireless earbuds.
Foreground: An extreme close-up of a hand holding an open glossy white wireless earbud charging case toward the camera. Inside the case are two sleek white earbuds with black speaker accents. A small glowing green LED indicator is visible on the front of the case. The hand and case have slight macro-lens depth blur for realism.

Mid-ground: A {{argument name="model" default="confident young woman"}} with tan skin, brown eyes, and dark hair tied in a messy bun. She has natural makeup with a dewy glow. She is wearing a plain {{argument name="clothing" default="yellow athletic t-shirt"}} (no logos). One white earbud is in her ear. She is looking directly at the camera with a subtle, confident expression.

Background: Clean soft gray gradient studio backdrop with shallow depth of field. Diagonal rainbow prism lens flares and soft light leaks across the scene. Several blurred floating white earbuds in the background for depth and motion.

Lighting: Soft professional studio lighting with glossy highlights on the product, subtle rim light on the model, high dynamic range.

Typography (modern sans-serif, white):

Top center (behind model): Large bold text "AIRPODS"

Top right: "Apple Pods Pro 3"

Mid-left: "Premium sound and noise cancellation"

Mid-right: Large bold "30" with "hours of battery life"

Bottom-right: Large bold "1" with "year warranty"

Style: Ultra-realistic, commercial product photography, 8k resolution, sharp focus on product case, shallow depth of field, vibrant yet clean color palette, premium advertising aesthetic.

拆解

  • 前中後三層構圖(產品特寫 → 模特 → 背景)創造豐富的空間層次
  • 文字排版指令精確到位置和字號大小關係,生成即可用的資訊圖
  • 「prism lens flares」和「floating earbuds in background」增加畫面動感和科技感

適用:數碼產品電商主圖、產品資訊圖、廣告投放素材


4.4 — 高端產品棚拍通用模板

作者:@PrometheanAIX | 來源:ecommerce.md Case 161

Create a premium product studio image of a [PRODUCT] for [BRAND], designed in line with [BRAND REFERENCE]. Show the [PRODUCT] floating against a clean light gray to soft white gradient background with a minimal high-end tech aesthetic. The [PRODUCT] should feel sleek, modern, refined, and premium, with subtle illuminated accents in [LIGHTING COLOR]. Use a three-quarter front angle so both earcups are visible, with detailed industrial design elements. Include the [BRAND] name cleanly on the product. Lighting should be soft, controlled, and editorial, with crisp highlights, soft shadows, and a subtle colored rim light or glow in [LIGHTING COLOR]. Emphasize material realism and clean geometric forms. Keep the background uncluttered and minimal. No extra props, no people, no text overlays, no packaging, and no distracting elements. Focus entirely on the [PRODUCT] as the hero product.

拆解

  • 方括號佔位符([PRODUCT]、[BRAND]、[LIGHTING COLOR])的模板化設計,讓一條 Prompt 適用於無數產品
  • 「floating against a clean gradient background」是科技產品圖的經典構圖,簡潔有力
  • 大量排除指令(No extra props, no people, no text overlays...)確保畫面絕對乾淨

適用:任何科技產品棚拍主圖、品牌產品頁視覺、產品發佈素材


場景五:創意進階與全流程方案

以下 3 條 Prompt 跳出了「拍一張產品圖」的框架,展示了 GPT Image 2 在文化藝術產品、影片分鏡腳本和直播間 UI 模擬等進階場景中的潛力。

5.1 — 千里江山圖絲巾與粉彩瓷瓶

作者:@songguoxiansen | 來源:ecommerce.md Case 152

A scarf inspired by 'A Thousand Li of Rivers and Mountains', surrounded by Wang Ximeng's blue-green landscape, with a silky texture and soft lighting.

A famille rose porcelain vase featuring Lady Yang Guifei enjoying flowers, with peony and butterfly patterns in the style of imperial kilns.

拆解

  • 極短的 Prompt 通過引用具體的藝術作品(千里江山圖、粉彩瓷)讓 AI 調用其內置的文化知識
  • 兩段獨立描述可分別生成絲巾和瓷瓶兩個產品,也可以組合成一張文化產品系列圖
  • 「silky texture」和「imperial kilns」用最少文字精確傳達了材質和工藝等級

適用:文創產品電商圖、傳統文化衍生品、藝術品電商


5.2 — 九宮格產品 TVC 分鏡腳本

作者:@Magncsans | 來源:ecommerce.md Case 160

Using the provided reference image, transform the single casual product photo into a polished e-commerce TVC storyboard board for a {argument name="video duration" default="15-second"} ad in a {argument name="aspect ratio" default="9:16"} vertical format, presented as a 9-panel grid. Keep the same blue-and-white ceramic ashtray as the product base, but restage it across cinematic advertising shots with warm premium lighting, shallow depth of field, and a refined lifestyle desktop environment. Add a dark storyboard layout with Chinese titles and timing for each panel. Include exactly 9 scenes: 1) environment-establishing wide shot with desk, books, window, and the product placed in context; 2) hero product medium shot on the table; 3) extreme close-up of the blue floral craftsmanship pattern; 4) use case showing a hand placing a cigarette into the ashtray with visible smoke; 5) top-down capacity display showing multiple cigarette butts inside; 6) cleaning scene under running water in a sink with a hand holding the product; 7) bottom-detail close-up showing the underside and anti-slip pads; 8) mood/lifestyle scene at night with the product on a desk, smoke rising, and ambient lamp light; 9) brand closing frame with the product as the hero plus Chinese marketing text. Add the overall header text "產品TVC分鏡腳本(15秒 / 9:16竪屏 / 9宮格)" and a product subtitle naming it {argument name="product name" default="青花瓷煙灰缸"}. Give each of the 9 panels a Chinese scene title and timestamp, plus small descriptive Chinese copy beneath each image in the style of a professional commercial shot list. Use premium, realistic commercial photography throughout, consistent product identity, elegant Chinese aesthetic, and a clean high-end storyboard presentation.

拆解

  • 從一張隨手拍照片生成專業級 TVC 分鏡板,這是 GPT Image 2 最具顛覆性的應用之一
  • 9 個鏡頭各有明確的景別和內容要求(全景 → 中景 → 特寫 → 使用場景 → 清潔 → 品牌收尾),構成完整的廣告敍事
  • 內置中文標題和時間軸標註,輸出即是可交給製作團隊執行的分鏡文檔

適用:產品影片策劃、電商短影片分鏡、廣告創意提案


5.3 — 電商直播間 UI 模擬

作者:@sjbbxhz | 來源:ecommerce.md Case 89

{
  "type": "live stream UI mockup",
  "subject": {
    "description": "portrait of {argument name=\"host name\" default=\"Elon Musk\"}, smiling, wearing a black t-shirt with a white technical schematic graphic",
    "background": "left side shows a screen with '{argument name=\"left background logo\" default=\"SPACEX\"}' text, right side shows a red '{argument name=\"right background logo\" default=\"Tesla T logo\"}' and a dark car"
  },
  "ui_overlay": {
    "top_header": {
      "host_info": "avatar, name '{argument name=\"host name\" default=\"Elon Musk\"}', subtext '55.6万本場點讚', red '關注' button",
      "rank_badge": "gold coin icon with '全站第1名'",
      "viewer_stats": "3 top viewer avatars with '12.3w', '8.6w', '5.7w', total '68.7万', 'X' close button",
      "right_links": "'更多直播 >', '禮物展館 0/24' with blue '經典' tag"
    },
    "mid_left_gifts": {
      "count": 2,
      "items": [
        "avatar '科技愛好者', '送小心心', heart icon x 1314",
        "avatar '星辰大海', '送火箭', rocket icon x 666"
      ]
    },
    "bottom_left_chat": {
      "system_message": "level 37 badge '宇宙漫遊者 加入了直播間'",
      "message_count": 7,
      "messages": [
        "小火箭: 馬斯克!未來可期!🚀",
        "future: 特斯拉Model 2什麼時候出?",
        "星空夢想家: SpaceX今年能上火星嗎?",
        "AI探索者: Neuralink進展如何?",
        "帥氣的網友: 馬總好!",
        "Mars: 第一次來你的直播,超激動!",
        "用戶123: 講講AI吧,會取代人類嗎?"
      ]
    },
    "bottom_right_product_card": {
      "hot_tag": "orange '熱賣 x 1888'",
      "image": "Tesla Cybertruck",
      "title": "{argument name=\"product name\" default=\"特斯拉Cybertruck 電動皮卡\"}",
      "price": "{argument name=\"product price\" default=\"¥ 1,618,000\"}",
      "button": "red '搶' button",
      "floating_animation": "translucent hearts floating up the right edge"
    },
    "bottom_bar": {
      "input_field": "'說點什麼...'",
      "icons": ["smiley face", "three dots", "shopping cart", "gift box", "share"]
    }
  }
}

拆解

  • JSON 結構化 Prompt 讓 AI 像「填表」一樣精確地生成複雜的 UI 界面
  • 從主播頭像到彈幕內容到商品卡片,每個 UI 元素都有明確定義,生成的效果高度可控
  • 可以快速替換主播、產品和價格等變數,批量生成不同直播間的預覽效果圖

適用:直播間視覺方案預覽、電商直播提案、社交電商行銷素材


電商產品圖 Prompt 萬能模板

把以下模板中的方括號內容替換成你自己的產品資訊,即可快速生成高品質電商圖。

模板一:經典棚拍主圖

A premium product photograph of [產品名稱] on a [表面材質,如 glossy marble / matte wood] surface. Shot in a [風格,如 warm cinematic / cool minimalist] studio style with [光源方向,如 soft golden lighting from the upper left]. Shallow depth of field, [色調,如 warm black-and-gold / cool blue-white] color palette. Ultra-detailed, photorealistic, commercial product photography, 8K.

模板二:生活場景圖

A lifestyle product photo of [產品名稱] in a [場景,如 cozy bedroom / modern kitchen / sunny outdoor café]. A [人物描述] is [使用動作,如 holding / wearing / using] the product. Shot from a [角度,如 low close-up / slightly elevated] angle. Soft natural light, shallow depth of field, [膠片質感,如 subtle film grain], editorial fashion catalog mood, photorealistic.

模板三:食品特寫

A premium food photography image of [食品名稱] served in a [容器,如 dark stone bowl / white ceramic plate] on a [表面,如 wooden board / marble counter]. The dish should look [質感關鍵詞,如 hot, glossy, freshly served]. Add visible steam rising naturally. [光線,如 Warm moody editorial lighting]. Shallow depth of field, appetizing, cinematic, no text or logos.

模板四:資訊圖海報

A high-impact e-commerce infographic for [產品名稱]. Center the product [位置描述]. Background: [背景描述]. Typography (modern sans-serif, [顏色]): Top: "[品牌名]", Mid-left: "[核心賣點]", Mid-right: "[數據亮點]", Bottom: "[行動號召]". Style: ultra-realistic, commercial photography, 8K, premium advertising aesthetic.

核心技巧總結

技巧說明示例
精確光源控制明確指定光線方向、類型和色溫,是高級感的基礎dramatic warm lighting from the upper left
材質疊加描述逐層描述材質細節,讓 AI 準確理解產品質感clear faceted glass → crystal stopper → amber-gold perfume → condensation droplets
負面指令清單用 Avoid/No 清單排除不需要的元素,防止畫面失控no text, no logos, no hands, no cartoon styling
結構化分段將 Prompt 按 Background / Lighting / Typography / Style 分段,提高可讀性和可修改性Case 158 的分段寫法
JSON 結構化對於複雜多板塊布局,用 JSON 格式精確控制每個區域的內容Case 154 和 Case 89
場景類比錨定用一個已知風格作為錨點,快速傳達整體調性premium Apple-style / like a high-end restaurant food shoot

結語

這 20 條 Prompt 只是 GPT Image 2 在電商領域的冰山一角。從極簡三句話到結構化 JSON,從單品棚拍到全套詳情頁,不同複雜度的 Prompt 都能產出驚人的效果。關鍵不在於 Prompt 寫得多長,而在於你是否精準地告訴了 AI 三件事:產品長什麼樣、放在什麼環境裡、用什麼風格拍

掌握這些模板和技巧後,下次上新產品時不妨先用 AI 出幾版效果圖,再決定是否需要真正的攝影棚。說不定,AI 生成的那張反而點擊率更高。

本文 Prompt 來源:awesome-gpt-image-2-prompts 開源項目,感謝所有貢獻者的分享。


Written with pixocto · Images generated by GPT Image 2