{
"style_name": "Trade Blocks",
"style_slug": "red-black-modular-trade-poster",
"canvas": "9:16 tall poster, bone paper #EDE4D0 with grain and speckle; all blocks separated by paper gutters ~2% wide",
"color": {
"inks": ["bone paper #EDE4D0", "signal red #D8261C", "ink black #16130F"],
"rule": "three inks total; photographs are red+black duotone halftone — no grey, no third color anywhere"
},
"grid": {
"structure": "strict modular grid of 4–6 rectangular blocks, no rotation, no overlap",
"photo_blocks": "two per poster: the worker absorbed in the task, then the evidence close-up — hands, sample, thread, relays; coarse halftone, photocopy grit",
"kicker_block": "one solid black block, cream ultra-condensed caps, 4–7 words, horizontal or rotated 90° — the trade's promise",
"glyph_block": "one solid red block holding ONE black pictogram — a working diagram of the trade: node route / depth gauge 0–3 / sewing pattern / center pulse",
"megatype": "bottom third: two imperative words stacked in ultra-heavy grunge grotesque caps, ink black on paper, letters cropped by both frame edges"
},
"photography": "night and workshop maintenance scenes — a lightbox map table, a river dock, a cast-iron book press, a relay panel; strong silhouettes, tools sharpest, faces optional",
"design_rules": [
"the glyph explains, never decorates — it should teach one fact about the trade",
"megatype words are imperatives of upkeep, never product names",
"kicker and glyph each appear exactly once",
"distress uniformly: ink starve on type, halftone on photos, speckle on paper"
],
"swap_variables": {
"trade": "[Trade Name]",
"motto": "[Two Word Motto]",
"kicker": "[Kicker Line]",
"glyph": "[Glyph Description]",
"photo_pair": "[Photo Pair Description]"
}
}