Cartier × Zendaya — "THE GOLDEN RATIO"
FORMAT: Ultra-Premium Jewelry SMM Poster | 4:5 | Instagram Hero | Behance Front Page Quality
CORE STRATEGY: Chiaroscuro luxury. Monolithic serif typography integrated with model and product.
CAMPAIGN: "THE GOLDEN RATIO"
MASTER VISUAL: Massive serif CARTIER typography (70% canvas), layered with Zendaya.
HERO SUBJECT: Zendaya. Sleek low bun, black velvet tuxedo, large gold panther necklace, gold rings.
POSE: Centered, direct lens contact. Hands resting to display gold rings.
COLOR SYSTEM: Obsidian Black, Warm Gold, Muted Bronze, Cream.
BACKGROUND: Dark studio back with a soft gold gradient halo.
GRAPHIC SYSTEM: Thin gold grid lines, catalog coordinates, clean editorial labels.
PROMOTIONAL ELEMENTS: NEW COLLECTION | THE PANTHÈRE SERIES | ONLINE EXCLUSIVE
TYPOGRAPHY: Top left small wordmark | Center giant C A R T I E R | Title: THE GOLDEN RATIO
LIGHTING: High-contrast key light highlights the gold necklace and face profile.
CAMERA: ARRI Alexa Mini LF, 85mm Lens, shallow depth of field, sharp metal highlights.