Leica Camera × Brad Pitt — "RED DOT"
FORMAT: Ultra-Premium Optics SMM Poster | 4:5 | Instagram Hero | Behance Front Page Quality
CORE STRATEGY: Photographic heritage. High-contrast monochrome grading, silver metals, and the iconic red dot.CAMPAIGN: "RED DOT"MASTER VISUAL: Classic sans-serif LEICA typography (75% canvas) in matte silver.
HERO SUBJECT: Brad Pitt. Wearing a grey tweed flat cap, dark grey woolen vest, holding a camera.POSE: Close-up profile, bringing a silver-matte Leica M11 rangefinder camera up to his eye.
COLOR SYSTEM: Classic Silver, Charcoal Black, Dark Tweed Grey, Leica Red accent.BACKGROUND: Soft-focus wet cobblestone alley of Paris, black and white color tone.
GRAPHIC SYSTEM: Rangefinder frame lines, camera dial coordinates, clean red border highlights.
PROMOTIONAL ELEMENTS: LEICA M11 SERIES | GERMAN OPTICAL ENGINEERING | IN STORES NOWTYPOGRAPHY: Top left red dot logo | Center giant L E I C A | Title: RED DOTLIGHTING: High-contrast side streetlamp lighting, highlighting the metallic dial edges of the camera.
CAMERA: ARRI Alexa Mini LF, 90mm Macro Lens, rich film grain and high-contrast monochrome grade.