4:5 vertical ultra-premium seasonal retail campaign
IKEA global creative direction quality
Scandinavian design billboard system
8K
CORE IDEA:
To bring something new in,
something old must leave.
Make room.
VISUAL:
Massive typography:
MAKE
ROOM.
occupying nearly entire composition.
Ultra-bold.
Architectural.
Scandinavian scale.
Typography feels like furniture.
Not graphic design.
IKEA TWIST:
The letters themselves are modular.
Built from furniture pieces.
Shelves.
Tables.
Storage units.
Panels.
Subtle.
Not obvious.
When viewed closely:
the typography IS furniture.
INSIDE THE LETTERS:
Carefully integrated IKEA products:
- lamp
- chair
- storage box
- bedding
- side table
All embedded naturally.
Nothing floating.
Nothing exploding.
Everything organized.
Very IKEA.
BACKGROUND:
Pure IKEA blue.
Flat.
Confident.
No gradients.
No effects.
Huge negative space.
YELLOW IKEA SYSTEM:
Subtle IKEA yellow accents:
- offer
- dividers
- CTA
- icon system
Very controlled.
OFFER:
UP TO
70%
OFF
bottom-left
clean.
minimal.
small.
Because design remains hero.
LOGO:
Tiny IKEA logo.
Top-left.
BADGE:
END OF SEASON
small yellow capsule badge
top-right
inspired by IKEA promotional systems.
BOTTOM ICON STRIP:
Living Room
Bedroom
Storage
Workspace
Lighting
Minimal line icons.
COPY:
MAKE ROOM.
for what's next.
CTA:
Shop Now
ikea . Com
FEEL:
IKEA
+
Muji
+
Apple
+
Scandinavian editorial design
Not a sale poster.
A design campaign
that happens to contain a sale.
Prompt 2 :
FORMAT:
4:5 vertical ultra-premium convenience retail campaign
Global OOH billboard quality
7-Eleven internal creative direction
Fashion-street retail advertising
8K
CORE IDEA:
The season ends.
We're still here.
VISUAL:
Massive typography:
STILL
OPEN.
occupying nearly entire frame.
Ultra-bold.
Architectural.
Street-scale.
Typography dominates everything.
7-ELEVEN TWIST:
The letters are illuminated from within.
Like a convenience store at night.
Subtle green-orange-red glow emerging from typography edges.
Inspired by actual 7-Eleven storefront lighting.
INSIDE THE LETTERS:
Carefully embedded convenience essentials:
- coffee cup
- Slurpee
- snack bag
- sandwich
- headphones
- phone charger
Not luxury products.
Not furniture.
Not fashion.
Things people actually buy at 2AM.
BACKGROUND:
Deep night black.
Very subtle dark green undertone.
Huge negative space.
Feels like:
city at 2:13am.
ICONIC BRAND SYSTEM:
Large subtle 7-Eleven stripe system.
Green.
Orange.
Red.
Running horizontally behind typography.
Very faint.
Acts as composition structure.
OFFER:
UP TO
50%
OFF
small.
bottom-left.
Because availability remains hero.
LOGO:
Tiny 7-Eleven logo.
Top-left.
BADGE:
24 HOURS
small illuminated badge
top-right.
Inspired by actual store signage.
BOTTOM ICON STRIP:
Coffee
Snacks
Drinks
Essentials
Late Night
Minimal icon system.
COPY:
STILL OPEN.
when life isn't.
CTA:
Shop Now
7-eleven . Com
FEEL:
7-Eleven
+
A24 night photography
+
streetwear billboard design
+
convenience culture
Not a sale poster.
A lifestyle campaign
about being available.